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Thomas Cook streamlines affiliate marketing

Thomas Cook is streamlining its affiliate marketing partnerships across its European markets...Marketing that consumers will see a significant development in Thomas Cook s online presence as a result ... are being delivered messaging about relevant Thomas Cook brands. Thomas Cook previously had 11 affiliate ... sales and marketing director at Thomas Cook, said: "Affilinet's singular platform will enable us ...

Lastminute.com hires Thomas Cook director

Windsor, who joins at the end of the month from Thomas Cook, will be responsible for the late-deals specialist's 12 operating countries and report to co-founder and managing director Martha Lane Fox. Windsor was most recently managing director of Thomas Cook's distribution business in the UK and Canada and ran ...

DIRECT: Thomas Cook finance arm appoints Carlson

Travel firm Thomas Cook has appointed Carlson Marketing Group to handle relationship marketing...Travel firm Thomas Cook has appointed Carlson Marketing Group to handle relationship marketing ... at strengthening Thomas Cook s presence as a financial brand. The agency won the work in a four-way pitch against CLK, Revolution and Solution 2. The appointment follows Thomas Cook s recent decision ...

Digital & Direct: Thomas Cook debuts widget

Fly Thomas Cook, the flights-only arm of travel company Thomas Cook, has launched its first social...Developed by digital agency BLM Quantum, Fly Thomas Cook users can download the widget from the brand's website and enter information about when and where they are going on holiday. The result is a 'holiday countdown clock' complemented by a live weather feed that combines to give the user a colourful ...

Thomas Cook to launch direct-sell cruise brand

LONDON – Thomas Cook is to launch its first direct-sell cruise brand, cruisesdirect2u, to increase...The travel company has appointed Sheffield-based agency Dig for Fire after an undisclosed four-way pitch. The agency already works on Thomas Cook's direct-sell brand Blue Sky Holidays Direct, which it won last July. The agency has been briefed to create the cruisesdirect2u logo and brand identity ...

Thomas Cook sponsors ITV's new Tarrant quiz

LONDON - Arena BLM has negotiated a sponsorship deal between travel agency Thomas Cook's Foreign...break bumpers, pre-show and end credits, and online. The online sponsorship will see Thomas Cook ... version of the game. Michael Johnson, Thomas Cook's brand and innovation director, said: "The Colour ... BLM's managing director, said: "The Colour of Money concept and audience is a perfect fit for Thomas ...

Online Travel Corporation signs Thomas Cook deal

LONDON – Travel firm Thomas Cook has signed an agreement with the Online Travel Corporation...with Thomas Cook underlines the quality and flexibility of our systems and demonstrates our ability to realise our ambition of becoming a major supplier of e-commerce solutions to the travel industry. Thomas Cook ...

NEWS BRIEF: Thomas Cook overhauls web site

Thomas Cook is overhauling its web site after striking a deal with the Online Travel Corporation

CAMPAIGN-I: Gluemedia lands Thomas Cook business

Deepgroup s internet advertising agency, Gluemedia, has been appointed by the rebranded thomascook.com to create an online campaign for its forthcoming consumer marketing activities. The online media will continue to be handled by Quantum.

Thomas Cook hands creative account to Harvest Digital

LONDON - Thomas Cook has appointed Harvest Digital to handle the online creative for its specialist...of sales and marketing at Cruise Thomas Cook, said: Harvest Digital has brought a strategic integrated ... brand awareness as well as sales for the brand. Harvest Digital will also digitally market Thomas Cook s superliner Ventura, scheduled for a UK launch in 2008. The agency counts Tesco Personal Finance ...

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