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Waitrose has launched a direct marketing campaign to encourage consumers to cook up hearty seasonal
Thomas Cook is shifting more of its promotional budget into direct response campaigns..., but booked through channels such as its call centres and thomascook.com. Thomas Cook is seeking an agency ... that will run over the first quarter of 2005. Activity will include Thomas Cook's usual TV, radio, press ... is being handled by online intermediary service creativebrief. Thomas Cook ended its 11-year relationship ...
Thomas Cook has brought in direct marketing agency Cramm Francis Woolf (CFW) to help acquire...Thomas Cook has brought in direct marketing agency Cramm Francis Woolf (CFW) to help acquire ... campaign for JMC to increase awareness among Thomas Cook customers of the new brand and its services ... services. JMC was launched last week to bring together all Thomas Cook s airline and package ...
Travel firm Thomas Cook has appointed Carlson Marketing Group to handle relationship marketing...Travel firm Thomas Cook has appointed Carlson Marketing Group to handle relationship marketing ... at strengthening Thomas Cook s presence as a financial brand. The agency won the work in a four-way pitch against CLK, Revolution and Solution 2. The appointment follows Thomas Cook s recent decision ...
Thomas Cook is on the hunt for an agency to handle direct marketing for its portfolio of travel.... Thomas Cook has used a number of shops on a project-by-project basis, but is now hoping to consolidate ... for the group's Direct Holidays brand, but future projects will bridge Thomas Cook's other divisions, including the main Thomas Cook brand, Airtours and Cresta Holidays. The review marks a shift in direction ...
Travel agent Thomas Cook has handed its head of direct marketing Martin Chillcott a new role...Travel agent Thomas Cook has handed its head of direct marketing Martin Chillcott a new role ... Thomas Cook marketing director Dido Harding. In the past this has been the high street ... . Chillcott takes up his new role in April and Thomas Cook is now looking for a new head of direct marketing. ...
Thomas Cook Ski Direct is aiming to raise its identity as a customer-focused operation, with a DM...Thomas Cook Ski Direct is aiming to raise its identity as a customer-focused operation, with a DM ... skiers - 14,000 existing Thomas Cook Ski customers and 3000 customers of outdoor adventure store Ellis ... running throughout the leaflet offers information on two ways to book - by phone or in a Thomas Cook shop ...
Thomas Cook is searching for a below-the-line agency to handle all its major brands as it moves...Thomas Cook is searching for a below-the-line agency to handle all its major brands as it moves ... , includes both the travel agency and tour operator parts of the business. Sunworld, Thomas Cook ... output has been scant until now. A spokesperson for Thomas Cook confirmed the review, adding ...
LONDON - O2 has poached Thomas Cook director of customer strategy Paul de Laat to be its top...with Thomas Cook's top marketing role, which it created to oversee a change in its strategy towards targeting ...
LONDON – Thomas Cook is to launch its first direct-sell cruise brand, cruisesdirect2u, to increase...The travel company has appointed Sheffield-based agency Dig for Fire after an undisclosed four-way pitch. The agency already works on Thomas Cook's direct-sell brand Blue Sky Holidays Direct, which it won last July. The agency has been briefed to create the cruisesdirect2u logo and brand identity ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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