Helen Edwards on Branding: Cooking up a storm
10 Aug 2010 | by Helen Edwards
Building brand equity is akin to cake-baking: the right ingredients and method are the key to success.
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KFC 'secret ingredient' by Bartle Bogle Hegarty
17 Mar 2009 | by Kate Nettleton
The ad follows a member of staff at one of its branches describing the pride and care that goes into cooking KFC meals. ...
Starbucks UK sales play part in chain's rocketing profits
22 Apr 2010 | by John Reynolds
Store sales in the UK grew by nearly 5% on the year, helped by the rise in users of its loyalty card. The group also announced that Via would be sold on Thomas Cook Airlines in the UK from next month . The Seattle-based coffee company, headed by chief executive Howard Schultz, reported a 9% year ...
Chefs help customers cook food in new Jamie Oliver chain Recipease
14 Jan 2009 | by Ed Kemp
will learn how to cook the ingredients they purchase from in-house chefs.
McDonald's cooks up 'no-nonsense' 1955 burger for the UK
25 Aug 2011 | by John Reynolds
McDonald's is launching the 1955 "no-nonsense" premium burger in the UK, named after the year the fast-food chain was founded.
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
. 81: MICHAEL JOHNSON - THOMAS COOK Johnson, the travel company's low-profile UK and Ireland ... Fontenla-Novoa, who casts a long shadow, served as the brand's mouthpiece. Thomas Cook has had a tough 12 ... in the brand. Despite this, in December, Thomas Cook reported a 4.1% fall in revenue to 8.9bn and a UK ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
. Michael Johnson, Thomas Cook The marketing director's signing of Jamie and Louise Redknapp as brand ... to the multimillion-pound campaign, the first after he appointed Beta to its account. Johnson joined Thomas Cook ... , at last, to be cheerful. 1. Phil Thomas, Reckitt Benckiser Thomas, who has more than 15 years ...
Power 100 Marketers of 2009: 51-100
27 May 2009 | by Staff
career at the Post Office before becoming direct marketing manager at Thomas Cook. 64. Jon Goldstone ...
Draftfcb London picks up Taco Bell UK ad account
09 Jun 2010 | by Joe Thomas
Taco Bell has appointed Draftfcb London to handle its UK advertising account ahead of its first marketing push to support its entry into the UK.
Boots replaces M&S as most reputable UK company
05 May 2010 | by Joe Thomas
LONDON - Alliance Boots has replaced Marks & Spencer at the top of an annual ranking of UK companies by the strength of their corporate reputation.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
