Old Spice 'believe in your smellf' by Wieden & Kennedy Portland
25 Apr 2012
was written by Jason Kreher and art directed by Max Stinson. It was directed by Tim Godsall through Biscuit ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
, including Dove, up 23% to $4.7bn and Burberry, up 21% to $4bn. Tim Wragg, European CEO at Millward Brown ...
Alan Mitchell: Advertisers, face it, your consumers hate you
29 Mar 2012 | by Alan Mitchell
) with the public has broken down.' This is not some pressure group speaking, but Tim Lefroy, chief executive ... . As Lefroy points out, media criticism of advertising is mounting, and the number of people wanting more ... and behaviours are also changing. Lefroy highlights two key factors. One way or another, he says, today's crisis ...
Kleenex to run 'wipe away' campaign for beauty line
19 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
with creative team Hannah Ford and Simon Horton. The ad was directed by Paul Gay and produced by Tim Nunn ...
Frugal shoppers want more than the cheapest price
27 Jan 2012 | by Tim Eales
prices, writes Tim Eales, director of strategic insight, SymphonyIRI Group....- if they ever did. Tim Eales, director of strategic insight, SymphonyIRI Group ...
Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
for brands seeking to bridge the generational divide. Redefining Britain Tim Crow, chief executive ...
Think BR: Learning from our failures
22 Dec 2011 | by Doug Findlay
. In his recent book, Adapt, Tim Harford argues that there are clear lessons to be learned from evolution ...
Leagas Delaney wins Lil-Lets brief
08 Dec 2011 | by Sara Kimberley
that working with an agency of Leagas Delaney's calibre will bring to our business." Tim Delaney, Leagas ...
Selfishness not altruism drives sustainability, say marketing chiefs
01 Nov 2011 | by Matthew Chapman
." Tim Smit, the CEO and co-founder of The Eden Project, argues corporations putting their weight behind ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
of a broader restructure of its senior management. Former chief marketing officer Tim Williamson ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
