Search results for Tim Lefroy

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Apple cements most valuable brand status as UK's giants slide

, including Dove, up 23% to $4.7bn and Burberry, up 21% to $4bn. Tim Wragg, European CEO at Millward Brown ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

tells Ocado chief executive and co-founder Tim Steiner 'that he's ruined my life'. The next challenge ...

First tobacco, now alcohol?

on the areas raised in the alcohol strategy.' Lack of evidence This view is shared by Tim Lefroy ... , the goalposts tend to shift. Lefroy argues that while sections of the health lobby have a 'constructive ...

Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco

, if 'running the stores too hot' is a euphemism for 'milking them', what is the opposite? Internet guru Tim O ...

Alan Mitchell: Advertisers, face it, your consumers hate you

) with the public has broken down.' This is not some pressure group speaking, but Tim Lefroy, chief executive ... . As Lefroy points out, media criticism of advertising is mounting, and the number of people wanting more ... and behaviours are also changing. Lefroy highlights two key factors. One way or another, he says, today's crisis ...

Is it risky for brands to get involved in politics? The Marketing Society Forum

NO - TIM DUFFY CHAIRMAN, M C (UK) SAATCHI GROUP Ben Jerry's has always had a social conscience; it has long campaigned on same-sex marriage (renaming its Chubby Hubby ice cream as Hubby Hubby in the US). So this move has integrity. When a political issue collides with a brand, there is, arguably ...

M&S multichannel trial will 'feed acceleration of mobile selling'

their retail website. "This type of mobile selling is still small scale but accelerating rapidly." Tim ...

Tesco hires UK marketing chief

Bradley will join the newly created group marketing team, which has been set up by Tim Mason, deputy chief executive and chief marketing officer. She will work alongside Matt Atkinson, former EHS 4D group chief executive, who joined Tesco last July in the global role of group marketing ...

Clarence thinks of home in latest Birds Eye ad

Copywriter: Tim Riley Agency account man: Crispin Butler TV producer: Paul Goodwin Media agency ...

Cravendale unveils Muppets campaign

with a "h'okay". The ad was voiced by actor Tim Curry, who was also behind Cravendale's 'Cats ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.