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Publicis to ditch Lindsay role in restructure

LONDON - Publicis has ditched the group chairman role, held by Tim Lindsay before his resignation

Hotline: Tim Hipperson has left MRM Partners

Tim Hipperson, the UK managing director of the McCann Erickson-aligned direct marketing network MRM

The DM Essays: Tim Hipperson and Ed Pritchard

Tim Hipperson and Ed Pritchard of McCann Relationship Marketing Partners believe DRTV needs

Tim Carrigan to leave OgilvyInteractive UK

Tim Carrigan, the head of OgilvyInteractive UK, is leaving the agency at the end of the year

of methods can now help clients discover just how committed their customers are, Tim Woolgar writes

The former US president, Lyndon Baines Johnson, once famously described what he expected of a prospective new assistant by saying: I don t want loyalty. I want loyalty. I want him to kiss my ass in Macy s window at high noon and tell me it smells like roses. Personal loyalty, just like customer

TELEMARKETING: Hanging on the Telephone - Caroline Lindsay, an account director at BMP, shopaholic and proud mum of a month-old daughter, tries out ten telemarketing services

BT

, Tim Rowell says

It s a familiar tale. It s Friday afternoon and friends are due for dinner. You re planning to go to the supermarket on the way home but, just as you re leaving the office, the boss asks you to finish one more piece of work. Panic ensues.

but should be seen as a vital piece of the advertising package, Tim Woolgar says

year. The agency s chief executive, Tim Mortimer, says the campaign is putting across more ...

- Honda experimented with direct mail to show off its new image to drivers, and it worked, Tim Rowell says

It s not often consumers receive bath sponges, salt and pepper shakers and ice-cube moulds as part of a direct mail exercise - and it seems even more unlikely that such items would be used to promote the launch of a car.

 

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