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DIARY: Three words do not a feature make, unless your name’s Tim Sutton

Who says PR people don t understand what journalists have to go through? Tim Sutton, CEO of Charles Barker, tells a tale of his early training in PR which included writing features for clients in-house magazines. His first assignment sounded promising - to interview a senior executive of a large Japanese ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.