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Interactive: Twelve ideas for 2012

for brands seeking to bridge the generational divide. Redefining Britain Tim Crow, chief executive ...

Weight Watchers unveils 'Get Gorgeous Lounge' experiential push

-president of marketing at Weight Watchers UK, Lindsay Reisser-Weston . ...

JD Wetherspoon raises stakes in Red Bull row

's product. In response, Wetherspoon chairman Tim Martin has sent a strongly worded letter to Red Bull ...

Sledge joins Photon Group in £4m-plus deal

Sledge, which works for a range of clients including Innocent Drinks, Microsoft and Foot Locker, specialises in live brand experience marketing. It was founded in 1991 by Nick Cooper and Tom Beaumont-Griffin and now employs 38 people. The deal ties Sledge s directors into a four-year earn out deal. Tim ...

Tesco enters US market with Fresh & Easy convenience store

,500 further jobs to the area. Tim Mason, head of Tesco US, said: The Fresh Easy Neighborhood Market format ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.