Weight Watchers appoints Davidson to head marketing
11 May 2012 | by Matthew Chapman
the position left vacant by the departure of vice-president of marketing, Lindsay Reisser-Weston.
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
, including Dove, up 23% to $4.7bn and Burberry, up 21% to $4bn. Tim Wragg, European CEO at Millward Brown ...
Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
11 May 2012 | by Matt Chapman
tells Ocado chief executive and co-founder Tim Steiner 'that he's ruined my life'. The next challenge ...
First tobacco, now alcohol?
27 Apr 2012 | by Gemma Charles
on the areas raised in the alcohol strategy.' Lack of evidence This view is shared by Tim Lefroy ...
Kraft Foods appoints Jo Bradley as acting head of comms
26 Apr 2012 | by John Owens
Jo Bradley will take over the reins from Lindsay Wright early next month amid a flurry of activity for the global organisation, whose brands include Cadbury, Oreo and Dairylea. The move in-house comes after Bradley was set to return to Fishburn Hedges, having been on maternity leave herself since last Easter ...
Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco
25 Apr 2012 | by Richard Warren, Joint chief executive, DLKW Lowe
, if 'running the stores too hot' is a euphemism for 'milking them', what is the opposite? Internet guru Tim O ...
Alan Mitchell: Advertisers, face it, your consumers hate you
29 Mar 2012 | by Alan Mitchell
) with the public has broken down.' This is not some pressure group speaking, but Tim Lefroy, chief executive ...
Is it risky for brands to get involved in politics? The Marketing Society Forum
29 Mar 2012
NO - TIM DUFFY CHAIRMAN, M C (UK) SAATCHI GROUP Ben Jerry's has always had a social conscience; it has long campaigned on same-sex marriage (renaming its Chubby Hubby ice cream as Hubby Hubby in the US). So this move has integrity. When a political issue collides with a brand, there is, arguably ...
M&S multichannel trial will 'feed acceleration of mobile selling'
12 Mar 2012 | by Ed Owen
their retail website. "This type of mobile selling is still small scale but accelerating rapidly." Tim ...
Tesco hires UK marketing chief
28 Feb 2012 | by Rachel Barnes
Bradley will join the newly created group marketing team, which has been set up by Tim Mason, deputy chief executive and chief marketing officer. She will work alongside Matt Atkinson, former EHS 4D group chief executive, who joined Tesco last July in the global role of group marketing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
