M&S multichannel trial will 'feed acceleration of mobile selling'
12 Mar 2012 | by Ed Owen
their retail website. "This type of mobile selling is still small scale but accelerating rapidly." Tim ...
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Is it risky for brands to get involved in politics? The Marketing Society Forum
29 Mar 2012
NO - TIM DUFFY CHAIRMAN, M C (UK) SAATCHI GROUP Ben Jerry's has always had a social conscience; it has long campaigned on same-sex marriage (renaming its Chubby Hubby ice cream as Hubby Hubby in the US). So this move has integrity. When a political issue collides with a brand, there is, arguably ...
Clarence thinks of home in latest Birds Eye ad
28 Feb 2012 | by Ed Owen
Copywriter: Tim Riley Agency account man: Crispin Butler TV producer: Paul Goodwin Media agency ...
Cravendale unveils Muppets campaign
07 Feb 2012 | by Sara Kimberley
with a "h'okay". The ad was voiced by actor Tim Curry, who was also behind Cravendale's 'Cats ...
Frugal shoppers want more than the cheapest price
27 Jan 2012 | by Tim Eales
prices, writes Tim Eales, director of strategic insight, SymphonyIRI Group....- if they ever did. Tim Eales, director of strategic insight, SymphonyIRI Group ...
IAB to reveal final data from brand building trilogy
03 Nov 2011 | by Matthew Chapman
ability to compete with media such as TV when it comes to brand building. Tim Elkington, director ...
Yeo Valley prepares X Factor campaign with 'boy band' Churned
05 Oct 2011 | by Arif Durrani
, and generated more than 200 groups lobbying for a Christmas number one. Tim Mead, managing director of Yeo ...
Doritos 'dip desperado' by AMV BBDO
06 Jul 2011
directors were Tim Vance and Jeremy Tribe. The director was Gary Freedman through Glue Society ...
Saatchis wins £10m WeightWatchers job
23 Jun 2011 | by Katherine Levy
, the WeightWatchers from Heinz brand that is handled by VCCP, was unaffected by the review. Lindsay Reisser ...
Kellogg shakes up management
21 Apr 2011 | by John Reynolds
Francois Rouilly, vice president marketing Europe, will head Kellogg's French operations. His role is being filled on an interim basis by Tim Mobsby, who has been with Kellogg for 27 years, including a spell as European managing director. Mike Taylor, UK general manager of snacks and sales ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
