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NEWS: TIM BELL: It should be no surprise that PR advisers are so influential

The extraordinary thing about being in public relations at the moment is that we seem to be at the centre of everything. Hardly a day goes by without someone declaring: I can t get my message across , or it s a problem of presentation , or it s been a public relations failure/triumph .

NEWS: TIM BELL: It should be no surprise that PR advisers are so influential

The extraordinary thing about being in public relations at the moment is that we seem to be at the centre of everything. Hardly a day goes by without someone declaring: I can t get my message across , or it s a problem of presentation , or it s been a public relations failure/triumph .

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.