MARKETING MIX: PROFILE; Degrees of sophistication
08 Dec 1995 | by BEN ABRAHAMS
Lindsay Firth-McGuckin * Marketing Director * Henderson Administration...Lindsay Firth-McGuckin * Marketing Director * Henderson Administration Is marketing suffering from a crisis of sexual identity? Is marketing in fact a woman dressed up as a man? All bluster and aggression, its outward forms are undeniably masculine - going on macho. But as Lindsay Firth ...



