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THE APG CREATIVE PLANNING AWARDS 1997

28 Nov 1997

, Central Office of Information Tim Ashton Former executive creative director, Bates Dorland ...

CAMPAIGN DIRECT: MARKETING CHALLENGE: Why Internet users are being paid to view online advertising

18 Jul 1997 | by TIM ROWELL

HT Mail pays customers to read e-mail ads. What will advertisers gain from this scheme, Tim...HT Mail pays customers to read e-mail ads. What will advertisers gain from this scheme, Tim Rowell asks? The idea that consumers could be paid to view ads is one that is likely to offend advertisers and agencies alike. Bill Gates, the founder of Microsoft, mooted the idea in his book ...

Campaign Craft: Students embody our future, and it looks bright

11 Jul 1997 | by TIM MELLORS, chairman and creative dire

There was a time, not long ago, when all student awards were about as coveted as Sunday School attendance certificates. Then the advertising and design businesses finally woke up to the fact that it could get five juniors for the price of one heavyweight and the work they produced would be fresher...

FOCUS: ELECTRONIC PUBLISHING - Screening new forms of client contact/Publishing electronically is opening up new marketing frontiers for PR agencies and contract publishers. Nick Purdom investigates

11 Jul 1997 | by NICK PURDOM

place. Tim Hazelhurst is chairman of IAS Marketing and Communication which specialises ...

INTERACTIVE: THE INTERACTIVE QUESTIONNAIRE IN ASSOCIATION WITH ELECTRONIC TELEGRAPH: Opinions are still divided over the D&AD decision to award a pencil to its own site. Edited by Mairi Clark

27 Jun 1997 | by MAIRI CLARK

. Critics are a bunch of mealy-mouthed whingers. Tim Ashton Former executive creative director Bates ...

DIRECT: BRIEFS

20 Jun 1997 | by TIM ROWELL

Claydon Heeley has won pounds 500,000 of below-the-line for British Airways, following the recent revamp of the airline s corporate identity.

CAMPAIGN DIARY: Ashton will see in the year 2000 on the Web

18 Apr 1997 | by RICHARD COOK

champagne somewhere hot. Not if you re Tim Ashton, though. He s decided he d rather spend 31 ... , Tim? ...

INTERACTIVE: Official Royal Website

04 Apr 1997 | by JANE OSTLER, digital communications pla

Cornish, Fanny Sigler, Robert Bell and Ronald Unwin, COI Encoding Tim Levy Address www.royal.gov.uk ...

Text 100 reveals its plans to float on OFEX

28 Feb 1997 | by JOHN-PIERRE JOYCE

at around 25 per cent each. Group managing director Tim Dyson explained that the primary purpose ...

SOAP BOX: Why Web selling will struggle to catch mail order

13 Feb 1997 | by TIM BEADLE, creative director at PCMC M

It s funny how things change. Two years ago, the Internet was about to change the face of marketing, and the World Wide Web was about to become the new medium for mail order and the home shopping revolution.

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