to remove filtersREVIEW: Marketing and advertising news in the week’s press ..
12 Dec 1997 | by KAREN YATES
new press and poster campaign through Ammirati Puris Lintas. - Marketing Sir Tim Bell s PR ...
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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - RETAIL
18 Dec 1997
Copywriter: Tim Lines Art director: Chris Martin WINNER Sears subsidiary Adams ...
Co-op adds four to stores team
04 Dec 1997 | by QUENTIN BELL
The Co-op is strengthening marketing for its food stores division with the creation of four new positions, following the appointment of marketing director Karen Carlyle in October. Tim Marsden, who previously worked at Kodak and BP, joins as national marketing manager, while Christine Stoddart ...
City investors ally for Pep talk
06 Nov 1997 | by PATRICK BARRETT
. Henderson Investors recently wound up its marketing operation headed by Lindsay Firth-McGuckin, who ...
DFGW accents Co-op price offers
03 Oct 1997 | by MAIRI CLARK
by Tim Brown and Brendan Wilkins and art directed by Simon Riley and Paul Hancock. It was directed ...
CAMPAIGN CRAFT: CRAFT SECRETS - Going back to bare necessities for the more natural effect/How a ’real’ look was given to Boots’ daring toiletries film. Chris Jenkins reports
03 Oct 1997 | by CHRIS JENKINS
. Written by Tim Hearn and art directed by Kate Stanners, the ad was produced by James Bretherton ...
Store rivals set for poster clash
18 Sep 1997 | by RAYMOND SNODDY, media editor of The Tim
Sainsbury s has kicked off a new battle in the supermarket wars by shortlisting the same outdoor contractors as rival Tesco to handle its six-sheet poster sites.
MARKETING FOCUS: Unite and conquer - What’s the real story behind the marketing link-up of Unilever, Bass, Cadbury-Schweppes and Kimberly-Clark, and will it lead to the formation of other ’consortia of giants’? Amanda Richards find
18 Sep 1997 | by AMANDA RICHARDS
to negotiate an improved rate for control of an airtime break? As Tim Ambler, senior fellow ...
Twivy and Ashton plan virtual shop
08 Aug 1997 | by JOHN TYLEE
Paul Twivy and Tim Ashton - ousted from top jobs at Bates Dorland within less than a year of each...Paul Twivy and Tim Ashton - ousted from top jobs at Bates Dorland within less than a year of each other - are to be reunited in a virtual agency , according to a business plan drawn up by Twivy ... managers named in the document. They are Tim O Kennedy, a former chief operating officer for Lowe ...
CAMPAIGN DIRECT: BRIEFS
18 Jul 1997 | by TIM ROWELL
Victoria Wine is testing a home shopping service, called Cellars Direct, which is pitched at consumers who have a broad knowledge of wine. Customers can purchase off the page by phone or post. The service is expected to roll out nationally next year.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
