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MARKETING FOCUS: Raising brands’ stock in the City - New accountancy rules should assist companies in valuing their brands, but will it do the same for the marketing effort that lies behind them?

of the new rules has been overestimated. One sceptic is Tim Ambler, senior fellow at the London Business ...

Loaded co-founder returns as editor departs

- Tim Southwell, the co-founder of IPC Magazines lads magazine, Loaded, has returned to edit...- Tim Southwell, the co-founder of IPC Magazines lads magazine, Loaded, has returned to edit the magazine following the sudden departure of editor Derek Harbinson on Monday. Harbinson left IPC on Monday and is understood to be going freelance. He has edited the magazine for 18 months since ...

Loaded co-founder returns as editor departs

- Tim Southwell, the co-founder of IPC Magazines lads magazine, Loaded, has returned to edit...- Tim Southwell, the co-founder of IPC Magazines lads magazine, Loaded, has returned to edit the magazine following the sudden departure of editor Derek Harbinson on Monday. Harbinson left IPC on Monday and is understood to be going freelance. He has edited the magazine for 18 months since ...

Tingstrom for BA international role

communications head Lindsay Eynon and Andrea Matthews, who is responsible for communicating BA s alliances ...

HOTLINE

Scott and Andrew Lindsay left to form the Union in 1996. Downie will stay at the agency as a senior ...

HPT prises Bloomberg task from CDP

over the past few years. HPT s job will be to build on that growth. Tim Patten, a managing ...

BBH pair leave to set up new shop

in 1992. In 1993, he moved to Leagas Delaney to partner its creative director, Tim Delaney, but returned ...

IPA AWARDS - The Verdict. Out went the gongs and in came stars Campaign staff ask if the IPA did justice to the victors and whether the best entries won the awards created to show clients that ads really work.

of judging by industry specialist advisors, headed by Nick Kendall of Bartle Bogle Hegarty and Tim ...

Talk links to Sky Sports

Talk Radio has struck a deal with Sky Sports News to provide a results and interview service. The radio station will have 24-hour access to the digital channel s audio material. Chief executive Kelvin MacKenzie said the arrangement would see the station compete with Radio 5 Live.

Profit hike for Emap

Emap has unveiled a 16% increase in pre-tax profits to pounds 75m for the half year ending September 30. Consumer magazines contributed profits of pounds 33.9m, up from pounds 28.3m in the same period, while Emap s radio division saw profits rise 17%.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.