MEDIA CASE STUDY: DOMINO’S PIZZA
03 Dec 1998 | by RAYMOND SNODDY, media editor of The Tim
Client: Domino s Pizza Campaign: Sponsorship of The Simpsons on Sky One Agency: Booth Lockett Makin Timescale: July 1998 - July 1999 (extended from an original six-month deal which began in January 1998) Budget: Approximately pounds 1m



