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Promotion pushes Daily Mail sales past the Mirror

30 Sep 1998

s fall from its perch will have a significant impact on advertising. Tim Kirkman, press director at Carat ...

Promotion pushes Daily Mail sales past the Mirror

30 Sep 1998

s fall from its perch will have a significant impact on advertising. Tim Kirkman, press director at Carat ...

CAMPAIGN DIARY: YOU MUST REMEMBER

25 Sep 1998 | by MAIRI CLARK

trouble. The answers were: 1. Ron Collins; 2. Tim Mellors; 3. Andrew Cracknell; 4. Andrew ... . Lyndy Payne; 17. Tim Mellors and 18. Frank Lowe. A consolation prize of a bottle of champagne ...

St Luke’s employs intimate style in new Eurostar work

25 Sep 1998 | by Eleanor Trickett

this month in a teaser poster campaign. The commercials were written and art directed by Tim Hearn ...

MEDIA FORUM: Is now the time for the Observer to admit defeat? Is the Observer running out of excuses? Last week came the news its circulation had dipped below 400,000 for the first time since the reign of King George VI. The second part of the double wha

25 Sep 1998 | by ALASDAIR REID

. Many in the advertising market remain sceptical. Tim Kirkman, the press director of Carat, states ...

THE BOARDROOM PLAYERS: BILL COCKBURN - BT is the UK’s top-spending brand and its group managing director wields a pounds 200 million ad budget. In return, Bill Cockburn expects his agencies to sweat heavily By Amanda Hall.

25 Sep 1998 | by AMANDA HALL

- not to raise awareness, because that is already about as high as you could get - but, in the words of Tim ...

the effectiveness of their marketing? Not enough according to Tim Ambler

24 Sep 1998 | by TIM AMBLER

to improve, ask me again. Tim Ambler is a senior fellow at London Business School. He ...

MARKETING MIX: Pen portrait

24 Sep 1998 | by TIM AMBLER

Judith Donovan - founder, owner and chairman of Judith Donovan Associates - was last year awarded a CBE. A founder member of the Direct Marketing Association, she has been appointed for the second year running by the DMA/Royal Mail Awards Committee to chair the judging panel for its awards.

MARKETING MIX: I’ll name that brand in one!

24 Sep 1998 | by TIM AMBLER

In the 1840s, known in Europe as the hungry forties , pioneering organic and agricultural chemist Baron Justus von Leibig came to the rescue of those unable to afford meat by formulating a process which produced beef extract. His Antwerp company was soon unable to keep up with demand and, aware of...

MARKETING MIX: Hilton’s finest hour, minute, second

24 Sep 1998 | by TIM AMBLER

Need to know the time in Dubai? Call the local offices of marketing consultancy Mercier Gray whose new managing director, Michael Hilton, doubles up as the region s speaking clock.

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