Search results for Tim Lindsay

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PUBLIC RELATIONS: Personality's power - Celebrity endorsements can give a brand a touch of glamour, writes Emma Reynolds

09 Nov 2000 | by EMMA REYNOLDS

Celebrity endorsement may be an old trick, but it s still worthwhile. In a competitive market, a famous face can give a brand an added appeal and help it stand out. For some companies it is enough to have a major celebrity appear in a TV ad. Barclays Bank used film stars Sir Anthony Hopkins, Tim Roth ...

' behaviour. The advertising industry is richer for the IPA's research bank, Tim Broadbent says

03 Nov 2000 | by TIM BROADBENT

them. Tim Broadbent is the executive planning director of Bates UK and the convenor of judges ...

SCANDINAVIA: ONLINE ON THE MOVE - Technology-loving Scandinavians have embraced the internet wholeheartedly. Advertisers need to keep up to reap the benefit or risk falling behind, Rachel Miller says

03 Nov 2000 | by RACHEL MILLER

it as hard as any other to stand out from the crowd. 'Scandinavia is amazingly wired,' says Tim Hunt ...

Leagas Delaney rejigs top line-up

27 Oct 2000 | by EMMA POOLE

Leagas Delaney has put in place a wide-ranging management restructure that will see the agency's senior management focus on international growth, leaving the UK office in the care of four newly named creative directors and two new joint managing directors. The shake-up also means new roles for Tim ...

Leagas Delaney rejigs top line-up

27 Oct 2000 | by EMMA POOLE

Leagas Delaney has put in place a wide-ranging management restructure that will see the agency's senior management focus on international growth, leaving the UK office in the care of four newly named creative directors and two new joint managing directors. The shake-up also means new roles for Tim ...

MARKETING TO A NEW-MEDIA GENERATION: Wired Youth - Seven- to 11-year-olds are one of the fastest-growing groups of internet users Jim Curtis reports on a new generation of e-literate school children.

20 Oct 2000 | by JIM CURTIS

and the net. Lindsay Green, the research manager at McCann Junior, says: 'They see the net as just another ...

MARKETING TO A NEW-MEDIA GENERATION: Wired Youth - Seven- to 11-year-olds are one of the fastest-growing groups of internet users Jim Curtis reports on a new generation of e-literate school children.

20 Oct 2000 | by JIM CURTIS

and the net. Lindsay Green, the research manager at McCann Junior, says: 'They see the net as just another ...

Swedish high-street retailer gives media account to Universal

06 Oct 2000

, traditionally, been centred around press and poster work. The latest executions feature the actors Tim Roth ...

ANALYSIS: Price-cutting drives credit war - With about 1300 credit cards on the market in the UK, banks, US rivals and supermarkets are shaping their offers to consumer needs to secure their share. Joanna Witt reports

28 Sep 2000 | by JOANNA WITT

and now has a 7% standard card. But marketing director Tim Sayer believes it s about time prices came down ...

Opinion: Profile - Retail to e-tales - Lisa Riley, Managing director, UK.women.com

14 Sep 2000 | by ALEXANDRA JARDINE

IDV, where she was inspired by working with the likes of George Bull and Tim Ambler. At Storehouse ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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