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NEW MEDIA: Copella launches site to extend its appeal to young

. "We want to understand consumer expectations and perceptions," said Tim Barkey, brand manager ...

STOP PRESS: Diane Burdett leaves Alliance & Leicester

Diane Burdett, senior marketing communications manager, has left high street bank Alliance & Leicester after taking voluntary redundancy. Her departure follows that of Tim Pile, marketing director, and Pete McNamara, managing director, earlier this year. ...

MEDIA: InStyle moves into IPC Southbank stable

InStyle, the AOL-Time Warner-owned monthly magazine which launched in March, has been brought under the jurisdiction of IPC Southbank, the women's glossies division of IPC Media. InStyle's publisher Katy Egan and editor Dee Nolan will report to IPC Southbank managing director Tim Brooks, rather ...

Birmingham Midshires job goes to DLKW

Midshires marketing director Tony Crawford and Tim Hague, head of savings and investments marketing ...

MARKETING MIX: Pen portrait

- which must be extremely irritating for those endeavouring to slip something past him. Tim ...

AGENCY 2001: Zentropy Partners - Zentropy's launch mission to work on the world's top ten brands is well on track, with a series of big account wins under its belt

Zentropy's new business director Tim Dempsey. Outstanding commissions during 2001 include ... , in which we went from mega-growth to a very difficult time," admits Tim Carrigan, head ...

A&L loses D'Arcy to lure of Capital One account

Alliance 24m account in favour of US credit card company Capital One. The news comes at a turbulent time for the mortgage bank, following the abrupt exit in September of marketing director Tim Pile and the departure of managing director Peter McNamara by "mutual consent" soon after ...

Ex-Virgin Trains man to promote racecourse firm

. Riley joins United Racecourses in a role that has grown since the departure of marketing manager Tim ...

PayPoint recruits Burkitt DDB to run advertising debut

. PayPoint business development director Tim Watkin-Rees said the company was experimenting with a new ...

OPINION: Category management is best deployed for brand positioning

Marketers have long sought to break out of entrenched positions by changing the rules. Heads down in its scrum with retailers, Procter & Gamble invented category management. It planned to maximise profit from the category as a whole, as distinct from brand-by-brand. The idea was to create new...

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