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Disneyland Resort Paris 'bad dreams' by BETC Euro RSCG
Agency: BETC Euro RSCG
Rating: 5.0
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Corporate scandals dent consumer faith in brands, study says
21 Aug 2002 | by James Mansfield,
A survey sponsored by Madison-based branding firm Lindsay, Stone and Briggs, and AcuPOLL Precision Research, found that 68% of people were less likely to trust everyday brands as a result ... , corporations could be in danger of eroding that faith. Marsha Lindsay, president and CEO of Lindsay, Stone ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
