to remove filtersWeight Watchers launches record New Year campaign
22 Dec 2010 | by Rachel Barnes
ads, as well as an online and direct mail campaign. Lindsay Reisser-Weston, vice president ...
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O2 plans Near Field Communication launches in 2011
23 Dec 2010 | by Ed Owen
According to Tim Sefton, business development director at O2 since a marketing shake-up earlier this month, new handsets scheduled for release in the New Year will be NFC-ready, and this new technology presents several new opportunities for marketers. NFC is similar to Bluetooth, allowing mobile devices ...
TUI revamps Thomson marketing strategy
17 Dec 2010 | by Alex Brownsell
". In September, TUI restructured its marketing department , with customer director Tim Williamson leaving his ...
Co-op to sponsor ITV weather
13 Dec 2010 | by Ed Owen
The screen presence includes both visual and verbal brand cues before and after the weather. It begins on 1 January and will be broadcast three times per day. The deal will push a "shop local" agenda and encourage shoppers to change their habits. Tim Hurrell, Co-operative Food's managing ...
Top 10 worst celebrity ads
13 Dec 2010 | by Staff
1. Giovanni Rana, Tim Lovejoy Lovejoy, the cheeky, football-loving geezer, gets ideas above his station with this appalling spot from Leagas Delaney for Giovanni Rana pasta. Aside from him being used as lazy shorthand for a typical "bloke", his lack of acting skills becomes ...
Marketing shake-up at O2
09 Dec 2010 | by Ed Owen
marketing from Cowdry. Tim Sefton will keep his remit for innovation and business marketing with a new ...
F1 move to greener engines will boost sponsorship opportunities
09 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
the efficiency of its engines by as much as 50%. Commenting on the move, Tim Crow, chief executive ...
Hovis man to head Premier Foods marketing
09 Dec 2010 | by Ed Owen
for three years, will report to Tim Kelly, chief operating officer. Kelly said: "The creation of this new ...
Competition marketing agency launches
03 Dec 2010 | by Sarah Shearman
Amarnani as managing partner. The agency is backed by former journalist and QXL.com founder Tim Jackson ...
MyAgency: Reclaim The Word
03 Dec 2010 | by James Easterbrook, MyAgency
of IDEO's Tim Brown, we need to employ T-shaped people. They balance a strong and specific vertical skill ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
