Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society
02 Feb 2012 | by Amanda Mackenzie
in Davos to promote British talent alongside model Lily Cole and Sir Tim Berners-Lee (inventor of the world ...
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Is it risky for brands to get involved in politics? The Marketing Society Forum
29 Mar 2012
NO - TIM DUFFY CHAIRMAN, M C (UK) SAATCHI GROUP Ben Jerry's has always had a social conscience; it has long campaigned on same-sex marriage (renaming its Chubby Hubby ice cream as Hubby Hubby in the US). So this move has integrity. When a political issue collides with a brand, there is, arguably ...
What do you do when the prime minister comes knocking?
02 Feb 2012 | by David Benady
the way in which it expresses its worth, instead of constantly being on the defensive. Tim Lefroy ...
Trading places: this week's people moves
27 Jan 2012 | by Daniel Farey-Jones
Advertising The COI 's former deputy chief executive, Peter Buchanan , has joined HMDG as a consulting director. ( Campaign ) Iris has hired Bob Udale from Start Judge Gill as global planning director and Lindsay Landy as senior strategist from Philips Consumer Lifestyle division ...
Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
for brands seeking to bridge the generational divide. Redefining Britain Tim Crow, chief executive ...
Food Advertising Unit to study effect of ads on children
01 Dec 2011 | by John Reynolds
by children. AA chief executive Tim Lefroy was among a group of industry leaders, including former COI ...
Selfishness not altruism drives sustainability, say marketing chiefs
01 Nov 2011 | by Matthew Chapman
." Tim Smit, the CEO and co-founder of The Eden Project, argues corporations putting their weight behind ...
Is adland protecting children enough?
27 Oct 2011 | by John Tylee
of children. Among the delegates were Tim Lefroy, the Advertising Association chief executive; Mark Lund ... ." INDUSTRY BODY Tim Lefroy, chief executive, Advertising Association "We can't be cynical about this ...
Marketing industry steps up fight to keep self-regulation
19 Oct 2011 | by Gemma Charles
Lund, Advertising Association chief executive Tim Lefroy and Advertising Standards Authority (ASA ... that the code contains no regulatory gaps.' IN MY VIEW EXPERT COMMENT Tim Lefroy, Chief executive ...
Prostate Cancer Charity recruits rugby stars for awareness push
02 Sep 2011 | by Ariane Osman
Monye, Danny Care, Tim Payne, Schalk Brits and Andy Saull will wear the mouthguard at the "London double ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
