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Frugal shoppers want more than the cheapest price

prices, writes Tim Eales, director of strategic insight, SymphonyIRI Group....- if they ever did. Tim Eales, director of strategic insight, SymphonyIRI Group ...

Think BR: Learning from our failures

. In his recent book, Adapt, Tim Harford argues that there are clear lessons to be learned from evolution ...

Leagas Delaney wins Lil-Lets brief

that working with an agency of Leagas Delaney's calibre will bring to our business." Tim Delaney, Leagas ...

Selfishness not altruism drives sustainability, say marketing chiefs

." Tim Smit, the CEO and co-founder of The Eden Project, argues corporations putting their weight behind ...

Media Week Awards' co-chairs talk on camera about this year's event

Media Week Awards' co-chairs Dominic Carter, News International trading director, and Lindsay

Power 100: 100 to 50

of a broader restructure of its senior management. Former chief marketing officer Tim Williamson ...

Getting to grips with pricing

function, and others to commercial or sales,' says Tim Ambler, honorary senior research fellow, London ...

Behind the IAB figures: Internet and TV benefit from recession

in 2010, with its share of the total ad spend pie increasing from 24% in 2009 to 26% in 2010. Tim ...

Ocado sales rise 25% year on year

, as it did in the quarter to Christmas , from 119.38 to 118.06 but shopping frequency increased. Tim ...

Kraft commits to upping its adspend

In a financial update, Kraft executives also re-emphasised to investors its plan to focus on the company s power brands, which include Kenco, Philadelphia, Dairylea and Terry's chocolate. Tim McLevish, Kraft chief financial officer, said spend on "advertising and consumer programmes" would be upped ...

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