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Close-Up: Grey hits fresh heights with its latest Toshiba ad
It's a year since Toshiba surprised the advertising industry with its "timesculpture" ad. We were surprised because it was a brilliant ad from an agency not often previously associated with brilliant ads ... of "timesculpture" meant that this was an important brief for the agency. Andy Amadeo and I spent many an evening ...
Toshiba "timesculpture" ad entered into the Guinness Book of World Records
London - Grey London's "timesculpture" ad for Toshiba has made it into the Guinness Book of World
Annual: The Thinkboxes Shortlist for November 2008 - Pure TV brilliance from November: 2008
and Adam Oakley. TOSHIBA - Timesculpture This claims to be the world's first film using "Timesculpture ...
Grey launches innovative ad for Toshiba
The agency calls the technique timesculpture', and says it is a progression of the "bullet time" technique used in the 1999 film. But whereas The Matrix used a 3-D rotation of a still image, the new ad uses a similar technique with moving images. The ad was shot on 200 Toshiba Gigashot cameras, which ...
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