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Toshiba 'space chair' by Grey London

Following the success of its record-breaking 'timesculpture' spot for Toshiba, Grey London has

Toshiba "timesculpture" ad entered into the Guinness Book of World Records

London - Grey London's "timesculpture" ad for Toshiba has made it into the Guinness Book of World

Grey launches innovative ad for Toshiba

The agency calls the technique timesculpture', and says it is a progression of the "bullet time" technique used in the 1999 film. But whereas The Matrix used a 3-D rotation of a still image, the new ad uses a similar technique with moving images. The ad was shot on 200 Toshiba Gigashot cameras, which ...

Toshiba runs £3m HD ads

The campaign will high-light the 'upscaling' technology in Toshiba's latest range of TVs, laptops and DVDs, which it claims improves the quality of standard-definition TV pictures to 'near HD'. The ads, which break on 10 November, are the first to feature a visual effect called 'timesculpture', a ...

Close-Up: Grey hits fresh heights with its latest Toshiba ad

It's a year since Toshiba surprised the advertising industry with its "timesculpture" ad. We were surprised because it was a brilliant ad from an agency not often previously associated with brilliant ads ... of "timesculpture" meant that this was an important brief for the agency. Andy Amadeo and I spent many an evening ...

Annual: The Thinkboxes Shortlist for November 2008 - Pure TV brilliance from November: 2008

and Adam Oakley. TOSHIBA - Timesculpture This claims to be the world's first film using "Timesculpture ...

The man who revealed Toshiba's emotional side

, such as "Timesculpture", in which the products have been reduced to bit-part players, often to the bemusement of Toshiba ...

Class of 2010

of the past couple of years in "timesculpture" for Toshiba and "watch your own heart attack" for the British ...

 

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