Toshiba "timesculpture" ad entered into the Guinness Book of World Records
10 Mar 2009 | by Noel Bussey
London - Grey London's "timesculpture" ad for Toshiba has made it into the Guinness Book of World
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Following the success of its record-breaking 'timesculpture' spot for Toshiba, Grey London has
London - Grey London's "timesculpture" ad for Toshiba has made it into the Guinness Book of World
The agency calls the technique timesculpture', and says it is a progression of the "bullet time" technique used in the 1999 film. But whereas The Matrix used a 3-D rotation of a still image, the new ad uses a similar technique with moving images. The ad was shot on 200 Toshiba Gigashot cameras, which ...
The campaign will high-light the 'upscaling' technology in Toshiba's latest range of TVs, laptops and DVDs, which it claims improves the quality of standard-definition TV pictures to 'near HD'. The ads, which break on 10 November, are the first to feature a visual effect called 'timesculpture', a ...
It's a year since Toshiba surprised the advertising industry with its "timesculpture" ad. We were surprised because it was a brilliant ad from an agency not often previously associated with brilliant ads ... of "timesculpture" meant that this was an important brief for the agency. Andy Amadeo and I spent many an evening ...
and Adam Oakley. TOSHIBA - Timesculpture This claims to be the world's first film using "Timesculpture ...
, such as "Timesculpture", in which the products have been reduced to bit-part players, often to the bemusement of Toshiba ...
of the past couple of years in "timesculpture" for Toshiba and "watch your own heart attack" for the British ...
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