Brand barometer: Carbonated drinks - which is most prominent on the web?
10 Feb 2012 | by Gemma Charles
will feature between 100-500 locations depending on the client. 3. User generated content and location ...
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My YouTube ad of the week: Sushma Sagar, Banana Republic
10 Feb 2012
to go further than the top?" Well, apparently you listen to Bryant and wear Kobe trainers. I like ...
NEWSPAPER ABCs: 20p i overtakes The Guardian after TV campaign
10 Feb 2012 | by Daniel Farey-Jones
is consistently selling over 100K fewer copies than The Guardian each weekday, and approximately 300K fewer copies ...
VisitWales top marketer exits for Cardiff & Co
10 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
VisitWales top marketer Roger Pride is leaving the Welsh tourism body to take up the role
Brands struggling to follow consumer journey online, finds IAB
10 Feb 2012 | by Sarah Shearman
The IAB surveyed 123 marketers and digital marketers from top 200 advertisers in the UK, between October and December last year for its Search Barometer Survey. According to the study, which involved marketers from across all sectors, including entertainment, retail, FMCG and automotive, 53% of brands had ...
Exploring licensing's new gaming frontier
10 Feb 2012 | by Eva MacIntosh
children's magazine. The monthly publication made its debut last year and is now the top-seller in the UK ...
TV or not TV: Should challenger brands resist the lure of TV advertising?
10 Feb 2012 | by David Benady
small brands is 160,000, with 100,000 of media, and another at 225,000. He says big savings can ...
Campaign Viral Chart: Chevy Super Bowl music video rises to top
10 Feb 2012 | by Ben Hall
A music video for OkGo that doubled as a Super Bowl ad for Chevy is the most shared this week with more than 400,000 shares.
PRWeek podcast: TripAdvisor case shows why brands must engage
10 Feb 2012 | by John Owens
across 30 different countries, with 100,000 businesses signed up to the site in the UK. The ruling ...
Generation Y: Demanding diners who expect healthy eats and good value
10 Feb 2012 | by Stephen Mellor
brands into the spotlight and in particular the ones getting it right, and why. The top five brands ...
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