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Women on top

. Confident and optimistic, by the age of 27 she has had two serious relationships. She plans to vote Tory ...

Alan Mitchell on Branding: The information exchange

Being a naive sort of fellow, I thought that in elections contending parties are supposed to disagree. Yet, if you read the Labour and Tory manifestos, buried in the small print, away from the sound ... providers and the wider community.' The Tories went a step further, declaring: 'Wherever possible we ...

In the political crossfire

splashed on Primark's sale of padded swimsuits. The Tories appear to have caught the public mood earlier ... pledges were reiterated in the Tory manifesto last week under a section titled 'Protect Childhood ...

What women really want

Woman', while the Tories are focusing on the 'Primarni Army' of affluent, educated, 30-something career ... recognised this. 'The entire Tory approach has been one of feminising and humanising the party,' he says ... their leaders as celebrities. The Tories fell foul of this when they were slated for using an airbrushed image ...

Mark Kleinman on Marketing and the City: In the balance

to promote an image of economic competence. The Tories will train their artillery firmly on the prime ...

Change we can believe in?

LONDON - The election result may not be a foregone conclusion but the prospect of a Tory government..., but the smart money is still on David Cameron getting the keys to No. 10 in early May. Since winning the Tory ... time since Labour came to power 13 years ago. The Tories have traditionally been seen as the natural ... that it was the Tories, rather than Labour, who alarmed the City by talking about breaking up the banks following ...

Brand Health Check: Metropolitan Police

. These stories emerged shortly before the Met received criticism for its con-duct in the arrest of Tory ...

Media Road Test: Sun Talk

Presenter Jon Gaunt was sacked by TalkSport radio last November after calling a Tory councillor a 'Nazi' and an 'ignorant pig' on-air. The Sun columnist now broadcasts three hours a week on internet radio station Sun Talk. The decision to entrust the new brand to Gaunt is undoubtedly a brave one ...

Conservative Party embraces digital campaigning with senior appointment

Hunt's duties will include fronting online campaigning activities in the media, championing digital communications among his parliamentary colleagues and spreading the new media message to constituencies. He will work closely with Tory new media head Rishi Saha. Hunt also plans to build closer links ...

The week in marketing: 25 November 2008

at commuter railway stations and in target constituencies. As the campaign was unveiled, Tory party leader ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.