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OPINION: The Big Question - Do you need public relations experience to be a spokesperson?/Microsoft is, for the first time, empowering its spokespeople to make statements on behalf of the company. These people, the company says, do not need to have a back

22 Oct 1999 | by BERNARD INGHAM

the Tories said quickly. There s probably a lesson there for public relations generally ...

STOP PRESS: Tories warn against Labour PR tool

05 Sep 1997 | by JEMIMAH BAILEY

on Excalibur, the computer used by Labour during the election. A Tory spokesman warned that if the system...The Conservative Party has warned against the use of a new computerised Government PR tool being developed by the Department of Health. MINTS (Ministerial Information Networking Technology) is modelled on Excalibur, the computer used by Labour during the election. A Tory spokesman warned that if the system ...

NEWS: STOP PRESS

31 May 1996

Fishburn snapped up by Cordiant Dudley Fishburn, a former consultant for Fishburn Hedges and Tory MP ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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