17 Nov 2011
| by Anne Cassidy
Amadeo was previously the creative director at Grey London, where he co-created and directed Toshiba's "space chair" in 2009. Since leaving Grey a year ago, he has been working on his own projects.
He has also worked at agencies including WCRS and CDP and built a long-standing creative partnership ...
29 Sep 2011
| by Sara Kimberley
Toshiba has appointed McCann Enterprise, a division of McCann London, as its lead creative agency....
The agency will initially develop a campaign for Toshiba's portfolio of consumer electronics products.
Toshiba appointed the start-up agency Johnny Fearless in June to help launch its tablet device, Toshiba TEG, in the UK and Europe. However, the launch of the product was subsequently shelved and Toshiba ...
16 Jun 2011
| by Anne Cassidy
Toshiba has hired the start-up agency Johnny Fearless to its estimated £20m pan-European ad account....to launch Toshiba's new tablet product, which will compete with products from Apple, Samsung and BlackBerry, in the UK and across Europe.
Toshiba, which spent 3m on advertising in the UK last year, is the first client for the start-up, which launched in February.
Grey London was the previous incumbent on Toshiba ...
24 Mar 2011
| by Anne Cassidy
Toshiba, the Japanese electronics giant, is reviewing its estimated £20 million pan European...shortlist of agencies to compete for the account, which includes the UK business.
Tom French, Toshiba ...
directly inviting them to compete for the business.
The previous incumbent on Toshiba s advertising across Europe was Grey London. The agency stopped working with Toshiba on a pan-European basis last year ...