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Toshiba has appointed McCann Enterprise, a division of McCann London, as its lead creative agency.... The agency will initially develop a campaign for Toshiba's portfolio of consumer electronics products. Toshiba appointed the start-up agency Johnny Fearless in June to help launch its tablet device, Toshiba TEG, in the UK and Europe. However, the launch of the product was subsequently shelved and Toshiba ...
Toshiba has hired the start-up agency Johnny Fearless to its estimated £20m pan-European ad account....to launch Toshiba's new tablet product, which will compete with products from Apple, Samsung and BlackBerry, in the UK and across Europe. Toshiba, which spent 3m on advertising in the UK last year, is the first client for the start-up, which launched in February. Grey London was the previous incumbent on Toshiba ...
Toshiba, the Japanese electronics giant, is reviewing its estimated £20 million pan European...shortlist of agencies to compete for the account, which includes the UK business. Tom French, Toshiba ... directly inviting them to compete for the business. The previous incumbent on Toshiba s advertising across Europe was Grey London. The agency stopped working with Toshiba on a pan-European basis last year ...
bosses that Toshiba needed to inject some personality into its product-led advertising. But his tenacity...As he listened to Matt McDowell explaining how Toshiba's new TV spot would involve attaching a ... executives couldn't conceal his puzzlement. "But we don't sell chairs," he protested. As Toshiba ... 't have any. It was an OK system for Toshiba, which gave birth to the world's first laptop 25 years ago ...
Outer space is the inspiration for this latest work for Toshiba from Shalmor Avnon Amichay...Transforming an LED TV into a UFO serves this print campaign well as a demonstration of the light quality of the new Toshiba model. ...
They had to enlist JP Aerospace - America's other space programme - to do it, but Toshiba's new ad...It's a year since Toshiba surprised the advertising industry with its "timesculpture" ad. We were ... , and Grey and Toshiba are out to surprise again. This time by sending a chair into outer space. In the ad ... with Toshiba has always been to make the marketing as innovative as the brand. To that end, we try to set a ...
LONDON - Toshiba has signed a one-year deal with The FA to sponsor the England Football Team....;} As official consumer electrical supplier, Toshiba will hold sponsorship rights in the build-up to next summer ... , beginning with this week's 3m Space chair' campaign (see the ad below). According to Toshiba UK ... said Toshiba will not follow the lead of fellow sponsor Mars by creating a specific football TV ad ...
Following the success of its record-breaking 'timesculpture' spot for Toshiba, Grey London has
LONDON - Toshiba is launching a £3m campaign to demonstrate the effectiveness of its products...by Toshiba cameras as it descends from the outer limits of the Earth's atmosphere. The 60-second TV ad ... . The winners received a Toshiba TV. The aim of the campaign, which has been overseen by UK marketing director ...
Zig Toronto has created two new spots to promote Toshiba's unique features on its range...The campaign highlights the benefits of having a TV with an inbuilt volume adjuster, which balances out the sound when switching from DVD to TV. While the second spot suggests that Toshiba's laptop face recognition would have been a helpful ally in this scenario. Video 1: nakeder Video 2 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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