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Will a network of independents work?

." CLIENT - Matt McDowell, marketing director, Northern Europe, Toshiba "I wouldn't be so worried about ...

Amadeo and Tarpey join AMV creative team

Amadeo was previously the creative director at Grey London, where he co-created and directed Toshiba's "space chair" in 2009. Since leaving Grey a year ago, he has been working on his own projects. He has also worked at agencies including WCRS and CDP and built a long-standing creative partnership ...

Is conflict a barrier at pitchlist stage?

for Northern Europe, Toshiba "When it comes to appointing a lead strategic agency, clients will continue ...

McCann Enterprise wins Toshiba brief

Toshiba has appointed McCann Enterprise, a division of McCann London, as its lead creative agency.... The agency will initially develop a campaign for Toshiba's portfolio of consumer electronics products. Toshiba appointed the start-up agency Johnny Fearless in June to help launch its tablet device, Toshiba TEG, in the UK and Europe. However, the launch of the product was subsequently shelved and Toshiba ...

ESPN Classic in Rugby World Cup push

partners of the tournament such as Toshiba, Land Rover, ITV and Guinness are advertising on ESPN's rugby ... to the Final in Auckland, while ITV and Toshiba are advertising on the website's display ad formats, including ...

Is C5 right about YouView?

TV too. On the one hand, you have the set manufacturers such as Sony, Panasonic and Toshiba already ...

Johnny Fearless wins £20m Toshiba account

Toshiba has hired the start-up agency Johnny Fearless to its estimated £20m pan-European ad account....to launch Toshiba's new tablet product, which will compete with products from Apple, Samsung and BlackBerry, in the UK and across Europe. Toshiba, which spent 3m on advertising in the UK last year, is the first client for the start-up, which launched in February. Grey London was the previous incumbent on Toshiba ...

Close-up: Love it or loathe it, the royal wedding unites the nation

of cheering up." At Toshiba, the event will be unmarked. "We've not considered it - and that's not just ...

Publicis Groupe increases stake in Brazil's Talent

Semp Toshiba and Santander. Publicis Groupe's Brazilian network includes Leo Burnett, Publicis ...

Toshiba kicks off pan-Euro creative pitch

Toshiba, the Japanese electronics giant, is reviewing its estimated £20 million pan European...shortlist of agencies to compete for the account, which includes the UK business. Tom French, Toshiba ... directly inviting them to compete for the business. The previous incumbent on Toshiba s advertising across Europe was Grey London. The agency stopped working with Toshiba on a pan-European basis last year ...

 

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