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Multi-platform era signals a new television age

25 Nov 2008 | by Fiona Ramsay

awareness. A study of ads from brands including O2, Toshiba and Vauxhall on 4oD, viewed via Virgin media ...

What lies ahead for broadcasters and advertisers in a multi-platform era

25 Nov 2008 | by Fiona Ramsay

. A study of ads from brands including O2, Toshiba and Vauxhall on 4oD, viewed via Virgin media's TV ...

Branding: Brand in the news - Toshiba

11 Nov 2008 | by Richard Exon, Chief executive, RKCR/Y&R

Toshiba has a huge task in trying to establish a distinctive tone of voice for the brand, given...Toshiba's latest ad uses 200 of its own cameras to shoot a time-lapse film displaying the latest ... reappraisal of the Toshiba brand, which some still tend to think of as being mainly about clunky alarm clocks and plastic torches. It is an interesting creative idea, and using Toshiba's own equipment to film it is a ...

Toshiba runs £3m HD ads

04 Nov 2008 | by Staff

LONDON - Toshiba is launching an innovative £3m TV campaign filmed using 200 of its HD camcorders....The campaign will high-light the 'upscaling' technology in Toshiba's latest range of TVs, laptops and DVDs, which it claims improves the quality of standard-definition TV pictures to 'near HD'. The ads, which break on 10 November, are the first to feature a visual effect called 'timesculpture', a ...

Users navigate new Toshiba website by drawing

03 Nov 2008 | by Fiona Ramsay

LONDON - Toshiba will tomorrow unveil a new website which is navigated by drawing rather than...Straight lines allow the user to navigate horizontally and vertically, whilst a spiral and a zigzag let the user interact with the animals and creatures encountered on the site. Each creature introduces an area of innovation that ties in directly with the Toshiba brand. The animated website ...

Intel and Yahoo! to wed the Internet with TV with launch of The Widget Channel

21 Aug 2008 | by Staff

. Manufacturers involved include Samsung Electronics and Toshiba. ...

Field marketing: The personal touch

12 Aug 2008

, which represents brands such as Toshiba and Epson. 'By clearly defining the role correctly, we are very ...

Media: Toshiba in online audio content tie

15 Jul 2008

Toshiba has tied up with Audible.co.uk, an online provider of spoken audio entertainment...The partnership, developed by Cocktail Marketing, will centre on Toshiba laptops. It will offer a ... September. The offer will cover a wide range of educational titles. Toshiba will promote the initiative through an integrated drive that will include in-store and digital activity. Earlier this year, Toshiba ...

Consumers rank Sony above Apple in innovation survey

16 Jun 2008 | by Alex Brownsell

20. Toshiba ...

Avoiding the fate of 'flash-in-the-pan' brands

18 Mar 2008 | by Jane Simns

killed off the rival Toshiba-backed HD DVD format due to the support of most of the Hollywood film ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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