Marketing's Field Marketing League Table 2009
13 Aug 2009 | by Robert McLuhan
staff awareness of new products and services. Gekko carried out similar activity for Toshiba ...
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Old Spice scoops Cannes Film Lions Grand Prix
26 Jun 2010 | by Matt Williams
for its Lions Tour Sponsorship campaign for HSBC, while Grey London and Mother won Bronze for Toshiba ...
J&J appoints Wax Communications for Roc brief
20 Mar 2008 | by Nikki Sandison
Johnson, United Biscuits, Waterstone s and Toshiba. ...
Avoiding the fate of 'flash-in-the-pan' brands
18 Mar 2008 | by Jane Simns
killed off the rival Toshiba-backed HD DVD format due to the support of most of the Hollywood film ...
Close-Up: Newsmaker - Will Silburn have the Lynx Effect on Saatchis?
23 Nov 2007 | by Lucy Aitken
Sony Ericsson, an £80 million account. The agency also recently failed to convert pitches for Toshiba ...
My first ad
31 Aug 2007
such as Toshiba and Mazda. It took me about seven years in the business before I planned my own first proper ad ...
The Work: Private view
26 Nov 2004
to cover the chemist's previous seasonal offerings. I really enjoyed the new Toshiba (4) campaign when ... that this much-maligned broadcaster had an unrivalled selection of top-flight movies on offer. Could Toshiba ... Toshiba (4) television, you'd better communicate features, advantages and benefits. These ads don't do ...
WORLD: MEDIA ANALYSIS - Media in Japan gets ready to grow up and be accountable
26 Sep 2003 | by Richard Lord
: 1901 Employees: 5,600 Clients include: Toshiba, Sega, Sony, Matsushita, Toyota, Mitsubishi, Fuji ...
Sony reveals plans for spring Aiwa relaunch
16 Jan 2003 | by RAVI CHANDIRAMANI
and Toshiba. A decision on the advertising pitch is expected within weeks. Either Amsterdam-based Strawberry ...
Toshiba picks WCRS to create £15m Euro branding campaign
06 Dec 2002 | by MARK SWENEY
The electronic goods manufacturer Toshiba has appointed WCRS to run a £15 million pan...WCRS has been tasked to develop a print and television campaign for Toshiba's computer systems division. It is aiming to increase the profile and awareness of Toshiba and move away from its association with product supply. The TV campaign, which kicks off in April, aims to raise awareness of Toshiba's products ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
