The Work: Private View
02 May 2008
of "Fiat Strada", "'Ello Tosh, gotta Toshiba?" or "gertcha". But I know that's not true. Being a modern ...
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Marketing's Field Marketing League Table 2009
13 Aug 2009 | by Robert McLuhan
staff awareness of new products and services. Gekko carried out similar activity for Toshiba ...
Avoiding the fate of 'flash-in-the-pan' brands
18 Mar 2008 | by Jane Simns
killed off the rival Toshiba-backed HD DVD format due to the support of most of the Hollywood film ...
The Work: New campaigns - UK
25 Jan 2008
TOSHIBA - LIGHT, LIGHTER CREDITS Project: Light, lighter Client: Tom French, marketing director, Computer Systems Group Brief: Launch Toshiba's new brand positioning "leading innovation ... THE LOWDOWN Grey has unveiled its first TV campaign for Toshiba since winning the business last summer ...
Close-Up: Newsmaker - Will Silburn have the Lynx Effect on Saatchis?
23 Nov 2007 | by Lucy Aitken
Sony Ericsson, an £80 million account. The agency also recently failed to convert pitches for Toshiba ...
My first ad
31 Aug 2007
such as Toshiba and Mazda. It took me about seven years in the business before I planned my own first proper ad ...
Cobbold joins BBH in business role
24 Aug 2007
the pan-European Toshiba pitch. He joined HHCL in 2005 as the client services director and had overall ...
Sport: Who will win the World Cup?
21 Apr 2006
, MasterCard, Philips, Toshiba and Yahoo!. "These big brand advertisers spend a huge amount of money to be a ...
Gallagher lambasts White Stripes over Coca-Cola ad
08 Dec 2005 | by by Daniel Farey-Jones
and his brother Liam are believed to be pocketing a six-figure sum from Toshiba for endorsing its 803 MP3 mobile phone. Toshiba is sponsoring the current Oasis tour and the phone is being sold with a memory ...
The Work: Private view
26 Nov 2004
to cover the chemist's previous seasonal offerings. I really enjoyed the new Toshiba (4) campaign when ... that this much-maligned broadcaster had an unrivalled selection of top-flight movies on offer. Could Toshiba ... Toshiba (4) television, you'd better communicate features, advantages and benefits. These ads don't do ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
