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Marketing's Field Marketing League Table 2009

staff awareness of new products and services. Gekko carried out similar activity for Toshiba ...

Media: Toshiba in online audio content tie

Toshiba has tied up with Audible.co.uk, an online provider of spoken audio entertainment...The partnership, developed by Cocktail Marketing, will centre on Toshiba laptops. It will offer a ... September. The offer will cover a wide range of educational titles. Toshiba will promote the initiative through an integrated drive that will include in-store and digital activity. Earlier this year, Toshiba ...

My first ad

such as Toshiba and Mazda. It took me about seven years in the business before I planned my own first proper ad ...

IPA Excellence Diploma: Distinction essay - By Bryony Fox - Act natural

that consumers were going into shops to buy Dell computers and came out with a Toshiba, unaware that you can only ...

The Work: New Campaigns - UK

4 per cent share of the scented-candle market. TOSHIBA - HELLO TOSH Project: Hello Tosh Client: Matt McDowell, marketing manager, Toshiba Brief: Demonstrate why Toshiba notebooks are worth paying a ... for the computer brand Toshiba revives the 80s campaign strapline: "Hello Tosh, gotta Toshiba?" The line ...

The Work: New Campaigns - UK

4 per cent share of the scented-candle market. TOSHIBA - HELLO TOSH Project: Hello Tosh Client: Matt McDowell, marketing manager, Toshiba Brief: Demonstrate why Toshiba notebooks are worth paying a ... for the computer brand Toshiba revives the 80s campaign strapline: "Hello Tosh, gotta Toshiba?" The line ...

Mail order firm Daxon rapped over free TV promotion

had qualified to receive a Toshiba television worth £649.99 as a free gift, which could be claimed ... TOSHIBA colour TV -- the fabulous television worth £649.99 -- is waiting in our warehouse ready ... , the free gift being offered was a different model of television, while the Toshiba television was the prize ...

DIARY: JBA staff stand nine abreast to do charity walk

of clients such as Toshiba and BT. ...

REVIEW: Marketing and advertising news in the week’s press

of Toshiba UK, is leaving the company to become a consultant to the consumer electronics industry. His duties will be taken over in the interim by Toshiba s managing director, John Bennigsen. General ...

Stop Press

Mike Brown, marketing director of Toshiba UK and one of the company s longest-serving marketers...Mike Brown, marketing director of Toshiba UK and one of the company s longest-serving marketers, is leaving to set up a consultancy specialising in consumer electronics. John Bennigsen, managing director of Toshiba UK, will take responsibility for the company s marketing activities while a successor is sought ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.