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McCann Enterprise wins Toshiba brief

29 Sep 2011 | by Sara Kimberley

Toshiba has appointed McCann Enterprise, a division of McCann London, as its lead creative agency.... The agency will initially develop a campaign for Toshiba's portfolio of consumer electronics products. Toshiba appointed the start-up agency Johnny Fearless in June to help launch its tablet device, Toshiba TEG, in the UK and Europe. However, the launch of the product was subsequently shelved and Toshiba ...

Dan Baxter: Bitten by the tech bug

14 Jul 2011 | by Sara Luker

for some great clients including IBM and Toshiba.' This is when he fell in love with tech PR and his ...

Johnny Fearless wins £20m Toshiba account

16 Jun 2011 | by Anne Cassidy

Toshiba has hired the start-up agency Johnny Fearless to its estimated £20m pan-European ad account....to launch Toshiba's new tablet product, which will compete with products from Apple, Samsung and BlackBerry, in the UK and across Europe. Toshiba, which spent 3m on advertising in the UK last year, is the first client for the start-up, which launched in February. Grey London was the previous incumbent on Toshiba ...

Toshiba kicks off pan-Euro creative pitch

24 Mar 2011 | by Anne Cassidy

Toshiba, the Japanese electronics giant, is reviewing its estimated £20 million pan European...shortlist of agencies to compete for the account, which includes the UK business. Tom French, Toshiba ... directly inviting them to compete for the business. The previous incumbent on Toshiba s advertising across Europe was Grey London. The agency stopped working with Toshiba on a pan-European basis last year ...

Sharp's image makeover

17 Mar 2011 | by Suzy Bashford

marketer Hugo Feiler, who now works on the Sony, Samsung and Toshiba accounts as managing director of Grey ... .2 8.3 7.7 7.8 7.5 5 Toshiba 4.8 4.6 6.0 6.9 6.8 7 ...

Microsoft developing new Windows for tablets

06 Jan 2011 | by Sarah Shearman

, it gave no timeline as to when it will be rolled out. Tablet manufacturers such as Samsung and Toshiba ...

Text 100 UK MD Kirsty Leighton departs agency after just four months

16 Aug 2010 | by Peter Hay

and AMD, having previously worked on the agency s IBM, Psion and Toshiba programmes. He joined ...

British consumers recommend First Direct, Sony, Saga, 02 and Apple

18 Jun 2010 | by Arif Durrani

from LG, Panasonic, Philips, Samsung and Toshiba in the TV sector, with an NPS score of +39%, 15 points ...

The man who revealed Toshiba's emotional side

14 May 2010 | by John Tylee

bosses that Toshiba needed to inject some personality into its product-led advertising. But his tenacity...As he listened to Matt McDowell explaining how Toshiba's new TV spot would involve attaching a ... executives couldn't conceal his puzzlement. "But we don't sell chairs," he protested. As Toshiba ... 't have any. It was an OK system for Toshiba, which gave birth to the world's first laptop 25 years ago ...

Toshiba 'LED has arrived' by Shalmor Avnon Amichay/Y&R Interactive Tel Aviv

07 Dec 2009

Outer space is the inspiration for this latest work for Toshiba from Shalmor Avnon Amichay...Transforming an LED TV into a UFO serves this print campaign well as a demonstration of the light quality of the new Toshiba model. ...

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