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British consumers recommend First Direct, Sony, Saga, 02 and Apple

18 Jun 2010 | by Arif Durrani

from LG, Panasonic, Philips, Samsung and Toshiba in the TV sector, with an NPS score of +39%, 15 points ...

Marketing's Field Marketing League Table 2009

13 Aug 2009 | by Robert McLuhan

staff awareness of new products and services. Gekko carried out similar activity for Toshiba ...

Toshiba website makes film content available for mobiles

10 Jun 2009 | by Fiona Ramsay

LONDON - Toshiba Mobile is launching a website for Toshiba's new TG01 handset prior to its..., accessories section and handset specification. Toshiba's TG01 has a large screen which incorporates ...

Toshiba returns to TV with innovation ad

21 Jan 2008 | by Nikki Sandison

LONDON - Toshiba is launching its first TV ad in two years tonight, and the first created by Grey...The ad, called light, lighter , is based on the idea that for Toshiba innovation is a journey and not a destination . The campaign was designed to reinforce Toshiba s unified brand strategy, developed ... -second version. These feature Toshiba s lightest laptop to date, the Portege R500. The executions ...

Toshiba to catch 1bn audience at Times Square

05 Dec 2007 | by Nikki Sandison

NEW YORK - Toshiba's name will shine out to an audience of 1bn people during the New Year...Toshiba expects to generate substantial publicity for its brand and products by positioning ... . The display, which features the date, is part of a global campaign to promote recognition of the Toshiba brand ... of the most popular spots in Manhattan. Toshiba plans to make full use of LEDs in visual displays of its ...

Fallon unveils debut ad campaign for Sony Blu-ray

13 Jun 2007 | by Darren Davidson

attempts to win the early rounds of a war with rival Toshiba's High-Definition DVD format....and gaming brands. The company is going head to head with rival Toshiba and the fierce rivalry is already ... in attempt to bring it in line with Toshiba s cheaper alternative. Since launch six months ago, consumer ...

Sony: Enough technology, now for the brand

15 Nov 2006 | by Jane Simms

happens when you are on the cutting edge'. Steve Earl, managing director of Rainier, Toshiba's PR agency ... Hollywood studios, against the rival HD DVD format supported by Toshiba, Microsoft and others. The winner ...

£1m Toshiba win for Saatchis digital arm

09 Jun 2006

Saatchi & Saatchi Interactive has landed the £1 million pan-European business for Toshiba's new..., Toshiba has chosen interactive channels to drive awareness and uptake." The win is the second ... strategic redevelopment. Toshiba is a great win. We are fundamentally committed to helping it achieve ...

Oasis backtrack on anti-advertising rant to sign AT&T deal

10 Feb 2006 | by by Joe Lepper

's first foray into advertising, the band are no stranger to marketing link-ups with big business. Toshiba ...

Gallagher lambasts White Stripes over Coca-Cola ad

08 Dec 2005 | by by Daniel Farey-Jones

and his brother Liam are believed to be pocketing a six-figure sum from Toshiba for endorsing its 803 MP3 mobile phone. Toshiba is sponsoring the current Oasis tour and the phone is being sold with a memory ...

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