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. But by 2007, the mounting dilemma facing the team at Tourism Queensland was this; while the Great Barrier Reef ... tourism story for Australia. Think Queensland; think Great Barrier Reef. Think Australia; think Reef ... Queensland into the international spotlight for its creative marketing, both inside and outside the tourism ...
Client: Tourism Queensland PR team: Hills Balfour Synergy Budget: Up to 25,000 for UK, Ireland ... Barrier Reef and increase visitor numbers to Queensland To drive website hits to Tourism Queensland ... happened in Queensland and because of time differences subsequent launches were carried out throughout ...
Campaign: The Best Job in the World Client: Tourism Queensland PR team: Hills Balfour Synergy ... to Queensland - To drive website hits to Tourism Queensland - To make the Islands of the Great Barrier Reef ... of six for the two weeks prior to launch. The initial launch happened in Queensland and because of time ...
Tourism Queensland has called a review of its $50 million creative account....The body is looking for an agency to create a new global concept for the brand, and has shortlisted CumminsNitro, McCann Erickson, George Patterson Y&R and the incumbent, Clemenger Harvie Edge. Tourism Queensland called the pitch after its "the best job in the world" campaign, created ...
for Tourism Queensland has also scooped the honour in the Direct Lions.
The tourism body for Queensland, Australia, is bullish that its new 'Million Dollar Memo' campaign...at today's BrandMAX conference in London today Steve McRoberts, executive director of marketing, Tourism Queensland, said the new 'Million Dollar Memo' campaign is set to bring in $330m worth of Australian dollars into Queensland in the next 12 months from the Asian market alone, which is where the campaign is primarily ...
LONDON - Tourism Queensland, the body behind the award-winning "best job in the world" campaign...The tourist board is looking to recruit four people to assist Ben Southall, the Brit who won its competition to become the island's caretaker earlier this year. Tourism Queensland is inviting candidates to send in profiles of themselves explaining why they should be shortlisted for the opportunity to join ...
LONDON - Tourism Queensland's competition to win the "best job in the world" has ended with 34-year..." campaign has been hailed as a huge success for Tourism Queensland in promoting the destination ... amounts of press coverage. Tourism Queensland boss Anthony Hayes said that an estimated A$110m ( 54m ... candidates Tourism Queensland chose 16 finalists, who have spent the past week discovering the taste ...
Dream job? Tourism Queensland had the British public scrabbling for their CVs this week when...? Arguably. Tourism campaign of the decade? Quite possibly. Generation Y is a notoriously difficult group to target and Tourism Queensland has come up with a fantastically clever idea, with global appeal ... 'stroke of genius'. Tourism Queensland has all the natural ingredients for a successful tourism campaign ...
Tourism Queensland, which promotes travel to the east coast Australian state, has hired Marketeer...Tourism Queensland, which promotes travel to the east coast Australian state, has hired Marketeer to promote the destination throughout the UK, Ireland and Scandinavia. Work starts on 1 May on the consumer and trade account, which was won after a five-way pitch. The agency will try to gain publicity ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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