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Industry view: Is easyJet's marketing makeover working?

12 May 2012 | by Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones

; Tom Rees is Mintel's travel and tourism analyst; and Bill Hart is chairman of specialist travel ...

Brand USA features Johnny Cash's daughter in first global ads

24 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

this year. Brand USA will drive potential visitors to www.discoveramerica.com , while the tourism board ...

VisitEngland 'holidays at home are great' by M&C Saatchi

09 Mar 2012

M&C Saatchi has created a TV campaign aimed at boosting domestic tourism throughout the UK during

VIDEO: Tourism minister and VisitEngland chief tackle domestic visitor 'dip'

08 Mar 2012 | by Loulla-Mae Eleftheriou-Smith

VisitEngland chief executive James Beresford and minister for tourism and heritage John Penrose...that "traditionally" host nations tend to see a "dip" in domestic tourism. Beresford said: "It's a real challenge ... this campaign." Tourism minister John Penrose said the campaign is part of a four-year strategy to cover ... with displacement and some of them have seen a dip in tourism. "What we need to do is to try and fight against ...

VisitEngland calls on celebrities to kick start £5m domestic tourism push

07 Mar 2012 | by Loulla-Mae Eleftheriou-Smith

VisitEngland, the tourism body, has recruited Stephen Fry, Rupert Grint, Julie Walters and Michelle...tourism, but the new campaign should generate an additional 80m in domestic spend and create 12,500 jobs ... : "This is the first time we've had a national domestic tourism marketing campaign. "It is completely ... of VisitEngland's three-year 24m marketing strategy to boost domestic tourism. ...

Adwatch (Feb 29) top 20 recall: Virgin Media

29 Feb 2012 | by Seb Royce, executive creative director, glue Isobar

OMD 15 19= (-) Northern Ireland Tourism Publicis/Carat 15 ...

Tourism Ireland calls up Snow Patrol for ad campaign

11 Jan 2012 | by John Reynolds

Tourism Ireland has launched a global advertising campaign with the tagline 'Jump into Ireland...and stimulating experiences, we're confident we've found that." Tourism Ireland will be hoping that the ad campaign will build on its social media activity from last year. Tourism Ireland now has 700,000 fans ...

Tourism Ireland 'jump into Ireland' by Publicis London

10 Jan 2012

Publicis has created its first work for Tourism Ireland since winning the business last year.

America gives itself a brand refresh

07 Nov 2011 | by Loulla-Mae Eleftheriou-Smith

to drive tourism and boost the country's economy via a new tourism body called Brand USA....Brand USA, formerly the Corporation for Travel Promotion, is an overarching tourism body for all ... through a single brand image. The website displays tourism opportunities across the country in four ... , said: "Brand USA has arrived, and it is not just a tourism brand. "It is a 21st Century global brand ...

New York rebirth and tourism: Key dates

09 Sep 2011 | by Georgie Brazier

On 12 September 2011 the National September 11 Memorial will open to the public on the site of the World Trade Centre. We look at some of the key dates in the run up to the opening and what happens next.

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