INTERNATIONAL: German town Sebnitz to use PR to boost its image
22 Jun 2001
-building drive, which will promote tourism and further education opportunities. The state government has ...
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Israel in bid to change 'distorted' media view
13 May 2005 | by Donna Werbner
of Tourism is also seeking British advertising agencies to handle a 'rebranding' campaign across Europe ... business and tourism sources, the Prime Minister's Office and the Finance Ministry. 'We want ...
INTERNATIONAL: Global Round-up - News in brief
23 Mar 2001
ANKARA: The Turkish Tourism Board has selected Minneapolis-based Colle & McVoy to handle its pounds 2.8m North American integrated PR/marketing/advertising travel campaign. A four-person team, headed by Riff Yeager, SV-P and director of PR at the integrated agency, will handle PR. He said ...
INTERNATIONAL: Singapore Tourism Board puts PR to pitch
02 Mar 2001 | by MARK JOHNSON
SINGAPORE: The Singapore Tourism Board (STB) is staging a pitch for PR support in two of its key ... Singapore receives frequent individual travellers, making it a key tourism public relations account. STB would not disclose fees, but an agency source described it as 'one of the healthiest tourism ...
Major PR drive to tempt tourists back to Brittany
14 Apr 2000 | by PAUL MICHAUD
PARIS: The French Tourism Ministry is launching a pounds 5 million advertising and PR campaign...PARIS: The French Tourism Ministry is launching a pounds 5 million advertising and PR campaign ... Britanny. Michelle Demessine, secretary of state for tourism, said the spill caused sufficient damage to French tourism that, without such a campaign, the industry - which employs two million people ...
BORDER LINES: BERMUDA - Island gains first local PR agency
26 Nov 1999 | by JEMIMAH BAILEY
Smith Associates. Previously PR services on the insurance and tourism mecca were only provided...The island of Bermuda has its first local PR agency following the opening for business of Linda Smith Associates. Previously PR services on the insurance and tourism mecca were only provided by advertising agencies or by larger firms servicing clients on the island from New York or London offices ...
NEWS: Saunders will push Portuguese wines
03 Nov 1995 | by MICHAEL KAVANAGH
The Portuguese Government is financing a pounds 70,000 pre-Christmas PR and advertising push designed to raise the profile of the country s table wines in the UK. The marketing drive kicks off a three-year strategy approved by the Portuguese Trade and Tourism Office earlier this year ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
