Government challenges agencies to diversify over public sector comms
24 May 2012 | by John Owens
-ups'. An example is The GREAT Campaign, which encourages inward investment in tourism. Andrew Robinson, head ...
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Visit Florida brief up for grabs
25 May 2012 | by Hannah Crown
Florida's official tourism agency has launched a major pan-European hunt for support as the state...'. Tourism is Florida's leading industry, generating $60bn (£38bn) annually and employing more than a million ... for an agency with experience of the state's tourism industry. Fees are understood to be $100,000 (£63 ... , as well as product development and tourism industry education. A decision is expected to be made by 19 ...
Africa calls
11 May 2012
South African Tourism is currently selecting an agency to help promote locations such as Dragon
Public Sector: The Public Sector Week
11 May 2012
said engagement would be down to local health boards. The Outer Hebrides Tourism Industry Association ...
PR industry bodies hit back at fresh criticism
09 May 2012 | by John Owens
k Believed monthly value of Ruder Finn s tourism brief with the Maldives*** 7 Years former ...
Tourism: Iceland opens doors to the 'enlightened'
03 May 2012 | by John Owens
global perceptions and led to a 27 per cent increase in tourism. After creating the campaign in 2010...Campaign: Inspired by Iceland 2011 Client: Promote Iceland PR team: The Brooklyn Brothers Timescale: October-December 2011 Budget: 98,000 Objective To increase tourism ... and the Metro in France. Results Tourism increased by 16.85 per cent in winter 2011, compared ...
Global: The week in global PR
30 Mar 2012
Fleishman-Hillard has won a multi-million-dollar tourism PR contract with the US state of Illinois...The contract is with the state's Department of Commerce and Economic Opportunity, which oversees the tourism office. F-H's contract is worth more than £9m. Cake Group is helping to lead social media strategy for flip-flop company Havaianas, focusing on partnerships and branded content in its 2012 ...
Public Sector: The Public Sector Week
30 Mar 2012
the rye bay marketing group has appointed travel and tourism specialists Edwards Harvey PR & Marketing to promote the region in East Sussex. The Kent-based consultancy has been briefed to develop and deliver a PR and marketing strategy designed to maximise national and regional press coverage, and raise ...
Action Global Communications opens in Libya with election brief
29 Mar 2012 | by Alec Mattinson
. The agency works for a number of international clients, including Amadeus, Abu Dhabi Tourism Authority, BP ...
CSR: Scotland assured of a golden future
09 Mar 2012 | by Joe Lepper
. Another fear was that tourism in this scenic area would suffer. A survey of local hotels and retailers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
