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Canada Tourism launches global ad review

17 May 2012 | by Anne Cassidy

The Canadian Tourism Commission has kicked off a review of its estimated £30 million international...technology to virtually transport travellers on to actual Canadian streets. The Canadian Tourism ...

On the Campaign Couch ... with JB

17 May 2012

that countries are, by and large, pretty much unchanging, why do tourism authorities change their advertising ...

One customer's journey

17 May 2012 | by Stephany van Willigenburg, Google UK

for the worse. I searched for more information on restaurants and sights to see, but none of the local tourism ...

Travel agency The Saltmarsh Partnership in liquidation

16 May 2012 | by John Owens

Leading travel and tourism agency The Saltmarsh Partnership has gone into liquidation within months

PR industry bodies hit back at fresh criticism

09 May 2012 | by John Owens

k Believed monthly value of Ruder Finn s tourism brief with the Maldives*** 7 Years former ...

Tourism: Iceland opens doors to the 'enlightened'

03 May 2012 | by John Owens

global perceptions and led to a 27 per cent increase in tourism. After creating the campaign in 2010...Campaign: Inspired by Iceland 2011 Client: Promote Iceland PR team: The Brooklyn Brothers Timescale: October-December 2011 Budget: 98,000 Objective To increase tourism ... and the Metro in France. Results Tourism increased by 16.85 per cent in winter 2011, compared ...

Ruder Finn picks up controversial Maldives brief

26 Apr 2012 | by Matt Cartmell

Last week, PRWeek reported that British-based pro-democracy group Friends of Maldives had called on the PR industry to shun a tender to support a tourism drive by the Maldives government, after claims ... of the Maldives, a country that depends on tourism for the bulk of its economy.' He added: 'Prior to deciding ...

Brand USA features Johnny Cash's daughter in first global ads

24 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

this year. Brand USA will drive potential visitors to www.discoveramerica.com , while the tourism board ...

School Reports 2012: Publicis London

02 Apr 2012 | by Staff

income 37.3m Total accounts at year end 38 Accounts won 4 (biggest: Tourism ... Tourism Ireland business and also wrestled the Nescafe advertising account from McCann London ... (Tourism Ireland). So did 76 awards, including two Grands Prix, 14 golds (one of which was an IPA ...

School Reports 2012: JWT

02 Apr 2012 | by Staff

: Tourism Ireland) Number of staff 428 (-1%) But there's no need for Commodore ... that JWT has been taking on water at an alarming rate, all hope should not yet be abandoned. While Tourism ...

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