30 May 2012
| by Loulla-Mae Eleftheriou-Smith
Everett and Jamie Oliver, in a bid to boost tourism numbers by more than four million over four years ...
further 25m push to keep driving tourism over the four-year period.
Di Toro stressed VisitBritain's commitment to driving inbound tourism in the run-up to, during, and after the Olympic period, stating ...
15 May 2012
| by Loulla-Mae Eleftheriou-Smith
on the body's 'GREAT' campaign to promote domestic tourism....Beresford said the investment was relatively modest compared with the spend of international tour operators.
Both Beresford and John Penrose, the minister for tourism and heritage, came under fire at an ABTA conference for funding a campaign discouraging British consumers from holidaying abroad ...
24 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
this year.
Brand USA will drive potential visitors to www.discoveramerica.com , while the tourism board ...
28 Mar 2012
| by Matthew Chapman
archaeology and "stunning" white sand beaches.
Tourism numbers to Tunisia have taken a knock following last ...
and Ireland, said: "We all know tourism in Tunisia took a hit following the Jasmin Revolution, but British ...
is more to celebrate in Tunisia than ever before."
The first wave of the tourism campaign will also run ...
21 Mar 2012
| by Daniel Farey-Jones
The Advertising Standards Authority (ASA) has banned a press ad promoting tourism in Israel
09 Mar 2012
M&C Saatchi has created a TV campaign aimed at boosting domestic tourism throughout the UK during
08 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
tourism campaign .
By way of support, Thomas Cook has launched a promotion around its Premier League ...
08 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
VisitEngland chief executive James Beresford and minister for tourism and heritage John Penrose...that "traditionally" host nations tend to see a "dip" in domestic tourism.
Beresford said: "It's a real challenge ...
this campaign."
Tourism minister John Penrose said the campaign is part of a four-year strategy to cover ...
with displacement and some of them have seen a dip in tourism.
"What we need to do is to try and fight against ...
07 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
VisitEngland, the tourism body, has recruited Stephen Fry, Rupert Grint, Julie Walters and Michelle...tourism, but the new campaign should generate an additional 80m in domestic spend and create 12,500 jobs ...
: "This is the first time we've had a national domestic tourism marketing campaign.
"It is completely ...
of VisitEngland's three-year 24m marketing strategy to boost domestic tourism. ...
02 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
VisitScotland and Disney will be promoting 'Brave', an animated film set in the Scottish Highlands, with 7m backing from the tourism body and the Scottish government.
VisitScotland will advertise on television in the US for the first time in over 12 years, with the aim of using Disney's reach to convert ...