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Jubilee spirit unites the nation

01 Jun 2012 | by Doug Whelpdale

(38%). In good news for the tourism industry, 34% plan to take a short break, although 15 ...

Indicia lands DMA Grand Prix

08 Dec 2011 | by Daniel Farey-Jones

also picked up a gold award for a campaign for Tourism Ireland. OgilvyOne took home the most gold ...

Young westerners are embracing a global outlook

23 Nov 2011 | by Canvas8

. As tourism matures, tourists crave authenticity. Travel has become less about holidays, and more of a way ...

"The Best Job in the World" & Beyond in a Brave New Marketing World

07 Sep 2011 | by Anthony Hayes, Chief Executive Officer, Tourism Queensland

. But by 2007, the mounting dilemma facing the team at Tourism Queensland was this; while the Great Barrier Reef ... tourism story for Australia. Think Queensland; think Great Barrier Reef. Think Australia; think Reef ... Queensland into the international spotlight for its creative marketing, both inside and outside the tourism ...

Tourism Australia in video push to lure young Brits

01 Aug 2011 | by Daniel Farey-Jones

Tourism Australia has started a month-long social media campaign, '30 Days in Oz', to convince...on the tourism body's working holiday Facebook page today and one video will be added each subsequent day. The campaign coincides with the release of A-level exam results on 18 August. On the same day Tourism Australia ...

CREATIVE STRATEGY: Expedia - a nice break from the usual travel stuff

21 Jul 2011 | by Simon S Kershaw

, it caught out the tourism trade, too. Egypt s ads come from the bland, dreamy school of travel marketing ...

Brits and their bank holidays

17 Mar 2011 | by Phil Charter

media, retail and tourism with a welcome economic boost, writes Clear Channel's Phil Charter....connections such as St Andrews and Windsor is likely to be high. Added to this, inbound foreign tourism ...

Tourism New Zealand unveils 100% Pure You

12 Jan 2011 | by Staff

AUCKLAND - Tourism New Zealand has unveiled its new global marketing campaign tweaking its tagline...Tthe ads feature different people talking about their experiences while on holiday in New Zealand. One spot features three friends speeding on a boat, "skimmig across ribbons of water", while another has a young woman horse riding having not ridden since she was a child. Justin Watson, Tourism New ...

Tourism Ireland in social media push

09 Dec 2010 | by Sara Kimberley

Tourism Ireland is hoping to make a splash on Twitter by encouraging people to tweet about what.... Sarah Rogers, Tourism Ireland s customer engagement manager, said: "The My Irish 140 campaign ... s rich cultural and historical landscape." In October, Tourism Ireland called a review of its 50m ...

BBC Worldwide appoints Mindshare's Guy Hughes-Wilson

06 Dec 2010 | by Maisie McCabe

, Jaguar, De Beers, Tourism New Zealand and, more recently, has led co-ordination on software company SAP ...

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