Search results for Tourism Queensland

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Thomas Cook's marketing chief on the fight to save the 170-year-old business

, Tom Rees, senior travel and tourism analyst at Mintel , contends that pushing product might ...

BrandMAX digest: 'B' is for business as well as for brands

peppered with 'b' words: marketers were urged to be bold (by Nike, Tourism Queensland, and Yeo Valley ... . Question to Steve McRoberts, executive director marketing, Tourism Queensland: How do you think you can top ... '. The 'memo' was ideal for any company to engage staff (with Tourism Queensland vouchers). In Asia it has been ...

Profile: Martine Ainsworth-Wells, marketing and communications director at London & Partners, is taking the capital global

and tourism to the capital. Ainsworth-Wells is the marketing chief for what Mayor Boris Johnson hopes ... Partners' work ahead. The key challenge, beyond getting the disciplines of tourism, education and business ...

Power 100: 100 to 50

Partners, the body that will promote tourism in the capital. The not-for-profit body, formed from ...

Helen Edwards on Branding: No cheer for Brand Britain

countries across six dimensions: exports, governance, culture, people, tourism and immigration ...

The Marketing Society Forum: Will the royal wedding provide a long-term boost for Brand Britain?

tourism is often inspired by a visit to the royal houses. In the absence of much in the way of feel ... -term commercial gain? Tourism? Perhaps. Short-term exports? Maybe. Boosting Britain's morale in a time ...

Bose appoints OMD in Australia and Japan

OMD succeeds the incumbent Mitchell Partners in Western Australia and Queensland and Spearhead in Victoria. According to Nielsen, Bose's annual ad spend in the 12 months up to December 2009, was an estimated US$2.2 million in Australia. When contacted by Media, Bose remained tight-lipped about any ...

Skinny models don't necessarily sell more products

Do skinny models sell more products? **Vote** and have your say in our poll . Phillippa Diedrichs, of the University of Queensland, created a series of ads for underwear, a haircare product and a party dress. Each ad was made twice, once using a size eight model and the other featuring a size 12 ...

The Week in marketing: 11 November 2008

the post early next year, to allow the tourism group time to find a replacement. Subway growth spurt ...

Power 100 Marketers of 2008: 51-100

heading the marketing arm of the world's biggest tourism group, where he has put a top team in place ... director of tourism agency VisitBritain last year, following its consolidation with domestic arm ... has been busy developing a marketing strategy to maximise UK tourism opportunities and create a legacy ...

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