Power 100: 100 to 50
17 May 2011 | by Nicola Clark
Partners, the body that will promote tourism in the capital. The not-for-profit body, formed from ...
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Rethinking the recommendation economy
18 Nov 2011 | by David Benady
the number of fans of the Love UK page in the week of the royal wedding in April. The tourism body says ...
Consumers tire of price-led promotions and are ready for hope-filled messages
14 Jul 2009 | by Suzy Bashford
London marketing director Martine Ainsworth-Wells. The tourism body is running 'Only London', an upbeat ...
The Week in marketing: 11 November 2008
11 Nov 2008 | by Staff
the post early next year, to allow the tourism group time to find a replacement. Subway growth spurt ...
Power 100 Marketers of 2008: 51-100
28 May 2008 | by Staff
heading the marketing arm of the world's biggest tourism group, where he has put a top team in place ... director of tourism agency VisitBritain last year, following its consolidation with domestic arm ... has been busy developing a marketing strategy to maximise UK tourism opportunities and create a legacy ...
Boom or bust? The challenges key marketing sectors face in 2008
08 Jan 2008 | by Staff
deals. The volume of inbound tourism in 2008, particularly from the US, is also predicted to be lower ...
Spoof or spite?
15 Mar 2007 | by Bill Britt
agency Downwind Media said lawyers for Tourism Australia asked it to revise the music for its spoof of Where the bloody hell are you? , saying it infringed copyrights. The spoof ad, which tourism officials ...
The Work: New Campaigns - The World
26 May 2006
: World Cup widows Client: Urs Emch, head of marketing, Swiss Tourism Brief: Encourage women to visit ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
