26 Oct 2001
| by LISA FIELDEN, Toyota GB
"'Respect the bread' is a great campaign idea for Warburtons. Its
real strength is that it's an idea that easily translates across any
media.
"I had seen the TV work, which I loved, but my favourite part of the
campaign is the duck pond signs. They are just a great example of an
ambient...
04 Mar 2004
Toyota (GB) is a wholly-owned subsidiary of the Japanese Toyota Motor Corporation, Japan's biggest...Established in 1965, Toyota (GB) handles the marketing and distribution of cars from five ...
groups and PLCs. It has produced cars and engines in this country since 1992.
In April 2002, Toyota ...
by 50% to 15% by 2010.
In June 2003, Saatchi Saatchi created a campaign for the Toyota Corolla ...
12 Dec 2007
Toyota is seeking a GB marketing director after Mark Hall's promotion to a pan-European marketing...Hall, who joined Toyota GB in 1989, will take up the post in the new
year. He was promoted to GB ...
at
Toyota. During Hall's tenure as GB marketing director, he was involved in CSR
schemes, such as the 'Don ...
250,000 young
people in roadside first aid. Toyota sold 117,819 cars in the UK last year, according ...
08 Nov 2001
Toyota (GB) is a wholly owned subsidiary of the Japanese Toyota
Motor Corporation (TMC), Japan ...
, it handles
the marketing and distribution of Toyota from five locations in the UK.
It has a network of 220 independent dealers.
Toyota had sales of 655,600 units in Europe during 2000, a 3.7% market ...
09 Mar 2001
Japanese car giant Toyota has set up a government and corporate affairs operation to respond...servant Michael Hawes has been appointed by Toyota GB chiefs to head the unit.
He has been briefed ...
at Toyota GB s Surrey HQ, he reports to director Mike Moran.
Hawes joins from Keene Public Affairs ...
Japanese car giant Toyota has set up a government and corporate affairs operation to respond ...
09 Mar 2001
civil servant
Michael Hawes has been appointed by Toyota GB chiefs to head the
unit.
He has ...
in the UK,' said Hawes.
Based at Toyota GB's Surrey HQ, he reports to director Mike Moran ...
Japanese car giant Toyota has set up a government and corporate
affairs operation to respond ...
21 Aug 2003
Paul Philpott is commercial director at Toyota GB. He joined from Ford in 1997 where he spent nine...underline indicates that his will must be done.
Matthew Harrison, marketing director at Toyota says, says ...
21 Mar 2011
| by Alex Brownsell
Toyota has abolished the role of UK marketing director following a review of its management...Jon Williams, managing director of Toyota GB, has announced that marketing director John Thomson will take on a "new assignment" within the Toyota Motor Corporation in Japan.
Marketing will be carried ...
by Richard Balshaw, currently sales director for Toyota GB.
Williams said: "These changes are part of our ...
08 Feb 2010
| by Alex Brownsell
LONDON - Toyota is considering the global recall of 300,000 Prius hybrid models, which it has been...;
mso-bidi-language:#0400;}
A Toyota GB spokesman said the manufacturer was looking into US ...
with an accelerator pedal fault. On Friday, Toyota GB launched its first piece of advertising activity to help ...
letter, signed by Toyota GB managing director Miguel Fonseca, carried the headline "A message ...
05 Jun 2003
WINNER
Client: Toyota GB
Agency: Saatchi Saatchi...WINNER
In January 2002, Toyota launched the next-generation Corolla, its most important launch ...
after about 750 of tactical incentives were thrown in.
Toyota used marketing to inject desire ...
was budgeted to cover a campaign that would seek to reposition Toyota.
The marketing mix was overhauled ...