Shazam sets its sights on revolutionising TV ads
31 May 2012 | by Maisie McCabe
-enabled (for brands such as Toyota, Pepsi and Best Buy) and a huge 45 per cent of people who tagged an ad ...
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HSBC's Chris Clark on a new era for the bank's marketing
31 May 2012 | by Alex Brownsell
'. The years handling accounts such as Toyota, Barclays and Birds Eye have endowed him not only with an insight ...
GB Paralympic football team to miss out on medal because of lack of sponsor
30 May 2012 | by John Reynolds
The GB Paralympic football team is pleading for a blue-chip brand to sponsor the team, saying...There are two Paralympic football tournaments at the London 2012 games the cerebral palsy seven-a-side and the blind five-a-side tournament. The GB Paralympic football teams, unlike other Paralympic sports, do not receive funding from UK Sport, the body which oversees National Lottery and government funding of sport ...
David Beckham scores Elle's first solo male cover
30 May 2012 | by Arif Durrani
of London 2012 when he represents Team GB in football this summer. Lorraine Candy, editor ...
British Gas readies 'free swim' Olympic campaign
29 May 2012 | by Matthew Chapman
British Gas has signed up Rebecca Adlington and Keri-Anne Payne, Team GB swimmers, for its 'Free
National Lottery promotes its 'genuine' Olympic contribution
29 May 2012 | by Matthew Chapman
The push launches on 10 June with a TV ad based on the story of Team GB athlete Jenny Meadows and her mother Barbara, who was also an athlete, but unable to compete in the Olympics because of a lack of funding. Lottery-operator Camelot's managing director, Andy Duncan, said the size and duration of its ...
BA harnesses Facebook to help Brits home for Olympics
28 May 2012 | by Daniel Farey-Jones
. The airline is also offering 50 free flights to friends and family of Team GB and ParalympicsGB athletes ...
Toyota launches digital teaser campaign for its latest sports car
25 May 2012 | by Sarah Shearman
Toyota is supporting the launch of its GT86 sports car with a competition to win a test drive...the car. Toyota is planning to bring its UK marketing into line with its 'Always a Better Way ...
Samsung Olympic spot invites people to 'take part'
22 May 2012 | by Matthew Chapman
Jon Pollock, Team GB cyclist Pendleton, Oliver and Beckham, are delivering messages about "taking part ...
Xbox recruits Chelsea stars for Summer of Sport campaign
22 May 2012 | by Matthew Chapman
. Right to Play is also in discussions with Team GB members about appearing in the Xbox 'summer of sports ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
