24 Oct 2008
| by Fiona Ramsay
LONDON - Toyota is driving a search marketing campaign designed to engage with early adopter...Rutherford, head of digital, Toyota (GB), said: Our customer base carries out much of its decision ...
Digital agency iCrossing has been commissioned to boost Toyota's search engine visibility. Analysis drawn from iCrossing's linguistic profiling will inform the campaign strategy and provide Toyota ...
08 Apr 1999
| by BEN ROSIER
Toyota is planning a major upgrade of its internet site and is to
provide all its 229 dealers...tool, said Nick
Johnstone, new media co-ordinator of Toyota GB.
Toyota is believed to have ...
Toyota is planning a major upgrade of its internet site and is to
provide all its 229 dealers ...
Club Toyota loyalty scheme into the online arena.
New features enable users to find out details ...
11 Dec 2003
| by Daniel Rogers
High-flying Coke marketer Charlotte Oades has been made president of Coca-Cola Great Britain, with incumbent Tom Long promoted to president for North-West Europe.
11 Feb 2008
| by Isabella Piasecka
LONON - Telegraph Media Group has joined up with the new Toyota Auris in a six-figure, cross...The five-week campaign, which begins this Saturday (16 February), will run across the Telegraph Magazine and Telegraph.co.uk. Advertorials will centre on readers favourite spaces, with each space reflecting a Toyota Auris characteristic, including ergonomics, safety, innovation and design ...
26 May 2011
| by Alex Brownsell
Toyota has partnered with software company Salesforce.com to create an in-car social networking...The Toyota Friend service will enable drivers to receive Twitter-style messages from their car ...
.
Using cloud-computing technology, drivers will also be able to communicate with Toyota customer services ...
will initially only be available in EVs and PHVs going on sale next year in Japan, but Toyota said it was looking ...
11 May 2005
Toyota is planning a heavyweight digital marketing push behind the launch of Aygo, its first micro...Toyota is increasing the amount of budget it normally allocates to online for the launch of the model, which is aimed at young urbanites.
It has struck a deal with Yahoo! UK to create an online ...
the major festivals. Aygo will benefit from blanket exposure across Yahoo! ahead of its launch.
Toyota ...
17 Apr 2012
| by Emma Powell
Toyota has launched a YouTube-based car configurator, created by Saatchi & Saatchi LA, in a bid
08 Oct 2009
JWT London has created a non-charity charity campaign for Special Olympics GB with this latest TV
18 Jul 2008
| by Alex Brownsell
LONDON - Lexus, the Toyota-owned luxury car brand, has appointed Kitcatt Nohr Alexander Shaw to its...The appointment follows a three-way pitch, which included Lexus' incumbent direct marketing agency Partners Andrews Aldridge. The direct and digital marketing assignment for Lexus GB includes lead ...
remains with Fuel. Lexus GB also has regional agency EMO and ad agency CHI Partners on its roster. ...
10 Jun 1999
| by CHRIS WARRENDER, Head Of Friend-Factory
Toyota says that the internet has created more enquiries for its
luxury Lexus brand than any other...Toyota says that the internet has created more enquiries for its
luxury Lexus brand than any other form of marketing.
The company has just completed its first ever online ad campaign ...
manager for Lexus GB, predicts that the pounds
40,000 campaign, created by Saatchi s web site ...