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Toyota hires iCrossing to handle search marketing for IQ model

LONDON - Toyota is driving a search marketing campaign designed to engage with early adopter...Rutherford, head of digital, Toyota (GB), said: Our customer base carries out much of its decision ... Digital agency iCrossing has been commissioned to boost Toyota's search engine visibility. Analysis drawn from iCrossing's linguistic profiling will inform the campaign strategy and provide Toyota ...

New Media: Toyota web revamp to create online dialogue

Toyota is planning a major upgrade of its internet site and is to provide all its 229 dealers...tool, said Nick Johnstone, new media co-ordinator of Toyota GB. Toyota is believed to have ... Toyota is planning a major upgrade of its internet site and is to provide all its 229 dealers ... Club Toyota loyalty scheme into the online arena. New features enable users to find out details ...

Coke GB promotes Oades to president

High-flying Coke marketer Charlotte Oades has been made president of Coca-Cola Great Britain, with incumbent Tom Long promoted to president for North-West Europe.

Toyota teams with Telegraph for promo

LONON - Telegraph Media Group has joined up with the new Toyota Auris in a six-figure, cross...The five-week campaign, which begins this Saturday (16 February), will run across the Telegraph Magazine and Telegraph.co.uk. Advertorials will centre on readers favourite spaces, with each space reflecting a Toyota Auris characteristic, including ergonomics, safety, innovation and design ...

Toyota unveils 'Toyota Friend' in-car social networking

Toyota has partnered with software company Salesforce.com to create an in-car social networking...The Toyota Friend service will enable drivers to receive Twitter-style messages from their car ... . Using cloud-computing technology, drivers will also be able to communicate with Toyota customer services ... will initially only be available in EVs and PHVs going on sale next year in Japan, but Toyota said it was looking ...

Toyota plots web activity for Aygo

Toyota is planning a heavyweight digital marketing push behind the launch of Aygo, its first micro...Toyota is increasing the amount of budget it normally allocates to online for the launch of the model, which is aimed at young urbanites. It has struck a deal with Yahoo! UK to create an online ... the major festivals. Aygo will benefit from blanket exposure across Yahoo! ahead of its launch. Toyota ...

Toyota launches YouTube car configurator

Toyota has launched a YouTube-based car configurator, created by Saatchi & Saatchi LA, in a bid

Special Olympics GB 'mascot theft' by JWT London

JWT London has created a non-charity charity campaign for Special Olympics GB with this latest TV

Lexus awards direct and digital business to Kitcatt Nohr

LONDON - Lexus, the Toyota-owned luxury car brand, has appointed Kitcatt Nohr Alexander Shaw to its...The appointment follows a three-way pitch, which included Lexus' incumbent direct marketing agency Partners Andrews Aldridge. The direct and digital marketing assignment for Lexus GB includes lead ... remains with Fuel. Lexus GB also has regional agency EMO and ad agency CHI Partners on its roster. ...

NEW MEDIA: Lexus online ad ’more effective than freephone’

Toyota says that the internet has created more enquiries for its luxury Lexus brand than any other...Toyota says that the internet has created more enquiries for its luxury Lexus brand than any other form of marketing. The company has just completed its first ever online ad campaign ... manager for Lexus GB, predicts that the pounds 40,000 campaign, created by Saatchi s web site ...

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