Toyota 'hero' by Saatchi & Saatchi
06 Jan 2011
Toyota has launched a new ad for its Yaris model, featuring a cameo from Supergrass front man Gaz
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Toyota targets younger drivers with £7.5m Yaris push
09 Aug 2011 | by Alex Brownsell
Toyota is aiming to attract a fresh generation of car-buyers with a £7.5m pan-European ad campaign...-view camera. According to Lisa Fielden, brand development manager at Toyota GB, the campaign is one of the most significant to be launched by the car manufacturer in the past five years. Toyota, as a ... to a younger audience that hasn t considered Toyota before, she said. Fielden now oversees its UK ...
Pick of the Week: Saatchi & Saatchi - Toyota
22 Sep 2011
Anne Cassidy likes indulging in a bit of nostalgia with the latest Toyota ad by Saatchi & Saatchi
Toyota promotes British production in Auris campaign
28 May 2010 | by Alex Brownsell
Toyota is rolling out an ad campaign promoting the fact its new Auris hydrid model is being built...'s plant at Burnaston, near Derby. Toyota is not the first automotive brand to promote its contribution ... of resuming production on economic output. Separately, Toyota has also launched a 20m pan-European ad ...
Toyota 'the smart money's on Yaris' by Saatchi & Saatchi
31 Aug 2011
Toyota is launching a series of pop-video-inspired ads as part of its campaign for the next
Toyota 'get your energy back' by glue Isobar
06 Oct 2010
Toyota has launched an online film featuring projection mapping techniques to showcase the unique
The making of Toyota 'Get your energy back' ad
08 Oct 2010 | by Sarah Johnson
Toyota Auris Hybrid into a canvas throbbing with recycled energy in London's Shoreditch...Toyota's latest ad campaign, launched yesterday (7 October), illustrates how the Auris Hybrid recycles the energy it uses while it is being driven. Glue Isobar developed the idea and its creative team used various special effects to light up the surface of the car as passersby watched the process ...
Toyota launches digital campaign for Auris model
05 Oct 2010 | by Mark Banham
Glue Isobar has created a campaign for Toyota featuring the latest projection-mapping techniques.... John Thomson, marketing director for Toyota, said: "The latest advertising film for the Toyota Auris ... Toyota's unique position as a clear technology leader in its field, as well as our commitment ...
Diageo GB prepares £50m Christmas ad campaigns
20 Sep 2010 | by Sara Kimberley
Diageo GB is planning to invest up to £50m in advertising in the run-up to Christmas, including a...by digital activity. Diageo GB will also be revealing its winter campaigns for its Gordon's, Bell s ...
Toyota recruits Supergrass singer Gaz Coombes for TV ad
16 Dec 2010 | by Alex Brownsell
Toyota is launching a TV ad campaign for its Yaris model featuring former Supergrass lead singer..., which includes the tagline "Toyota Yaris: Treat it with Respect", launches on 1 January and will be supported with a digital campaign by glue Isobar. Lisa Fielden, Toyota brand development manager, said ... a number of Supergrass videos in the 90s. Coombes, who drives a Toyota Prius, said: "I ve had a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
